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ease
features
design
support

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Description

Brandify is an innovative programmatic advertising platform focused on people, utilizing verified consumer identities rather than relying on IP addresses or device clusters. By establishing a precise target audience from the outset through a unique identity-based database consisting of actual individuals and households, Brandify eliminates the guesswork typically associated with tactics such as geofencing or Connected TV (CTV). The platform facilitates the delivery of campaigns across various channels, including CTV, display, video, mobile, and social media, while providing visitor-level attribution along with optional contact reveal features. Advertisers can effectively reach specific segments, including competitor visitors, affluent neighborhoods, homeowners, and tailored audience profiles, all while benefiting from measurable results and clear reporting. Designed with precision targeting in mind, Brandify aims to minimize ad waste and provide genuine attribution, distinguishing itself from traditional broad geographic or IP-based targeting methods. This strategic approach ensures that businesses can maximize their advertising effectiveness and achieve more targeted outreach.

Description

At the forefront of digital marketing, OpenAudience enables outreach to every adult with a digital footprint across various devices, screens, and households on the open web. This innovative platform stands as a pioneering solution for people-based marketing, offering unique capabilities that enhance advertising efficiency and simplicity throughout the vast landscape of the open web. Engineered on three foundational principles, it prioritizes privacy by design while also integrating data with remarkable accuracy and precision. This allows brands to gain genuine insights into their customers and audiences, thereby driving superior advertising performance and maximizing yield. With the extensive scale of the open web, OpenX is unmatched in its understanding of this digital ecosystem, leveraging over a decade of experience running the industry’s largest and most reputable independent ad exchange for unparalleled reach and impact. As a result, marketers can confidently navigate the complexities of digital advertising while reaping the benefits of a robust and effective platform.

API Access

Has API

API Access

Has API

Screenshots View All

No images available

Screenshots View All

Integrations

ASTRAD DSP
AcuityAds
Adagio
Adloox
Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
Bucksense
DV Publisher Suite
Flowplayer
FreeWheel Beeswax
Hu-manity.co Privacy Experience
Madgex
Mile
Mochahost
Pontiac Intelligence
PubGalaxy
Snigel
Tapad
diDNA

Integrations

ASTRAD DSP
AcuityAds
Adagio
Adloox
Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
Bucksense
DV Publisher Suite
Flowplayer
FreeWheel Beeswax
Hu-manity.co Privacy Experience
Madgex
Mile
Mochahost
Pontiac Intelligence
PubGalaxy
Snigel
Tapad
diDNA

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Brandify

Founded

2018

Country

United States

Website

brandify.io

Vendor Details

Company Name

OpenX

Founded

2008

Country

United States

Website

www.openx.com

Product Features

Product Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Alternatives

Adelphic Reviews

Adelphic

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Alternatives