Compare BrandMap® 10 vs. SAS Visual Statistics

Worldwide, professional researchers prefer a user-friendly and swift tool for the analysis and creation of presentation-ready biplots, correspondence maps, mdpref, and MCA maps. This powerful 64-bit software is compatible with both PCs and MACs. Our unique Brand Projector I enables users to compute and visually represent the necessary attribute alterations for repositioning a brand (column) to any desired location on a map. In addition, Brand Projector II offers researchers the ability to modify attributes (rows) interactively, allowing them to observe the corresponding movement of the brand (column) in real-time. This dynamic interaction enhances the understanding of brand positioning strategies significantly.

SAS Visual Statistics allows for collaborative data exploration among multiple users, enabling them to interactively develop and refine predictive models. Data scientists and statisticians can leverage the most suitable analytical techniques to act on insights at a detailed level. Consequently, you will discover insights at remarkable speeds, uncovering new opportunities for revenue growth. The platform facilitates the construction and fine-tuning of models aimed at specific demographics or segments while simultaneously running various scenarios. This capability encourages users to pose numerous what-if questions to enhance outcomes. Additionally, results can be operationalized through automatically generated score code. Users are empowered to visually manipulate data by adding or adjusting variables, eliminating outliers, and more. Changes can be instantly assessed for their impact on the model's predictive accuracy, allowing for swift adjustments. Data science teams enjoy the ultimate flexibility by working in their preferred programming languages, maximizing their expertise. Ultimately, SAS Visual Statistics integrates all analytical resources, making it a comprehensive solution for data-driven decision-making. It fosters an environment where innovation can thrive, pushing the boundaries of what data analysis can achieve.