Compare BrandMap® 10 vs. HappyMetrix

Worldwide, professional researchers prefer a user-friendly and swift tool for the analysis and creation of presentation-ready biplots, correspondence maps, mdpref, and MCA maps. This powerful 64-bit software is compatible with both PCs and MACs. Our unique Brand Projector I enables users to compute and visually represent the necessary attribute alterations for repositioning a brand (column) to any desired location on a map. In addition, Brand Projector II offers researchers the ability to modify attributes (rows) interactively, allowing them to observe the corresponding movement of the brand (column) in real-time. This dynamic interaction enhances the understanding of brand positioning strategies significantly.

HappyMetrix allows users to design visually appealing online data dashboards that consolidate all vital metrics in a single location by simply incorporating a few intuitive data widgets. Users can seamlessly integrate various important platforms such as Google Analytics, Google Sheets, Twitter, and Facebook, while also having the flexibility to add images or text as desired. A HappyMetrix dashboard consists of a series of data widgets, which function like compact tiles that illustrate specific metrics. Each widget can be easily repositioned and customized according to personal preferences, offering a range of basic configuration options like color, visualization type, and date range. If you wish to keep an eye on your essential metrics throughout the day, the presentation mode allows your dashboards to be displayed prominently on larger screens. Displaying a live dashboard in your office not only enhances visibility but also helps maintain focus on your business objectives. In this presentation mode, the dashboards update automatically, ensuring that you always have the most current information at your fingertips. This feature promotes a dynamic and engaging work environment, encouraging team members to stay informed and aligned with the company’s performance.