Compare Bluedot vs. Tamoco

Enhance your mobile loyalty initiatives and CRM by integrating location technology effectively. Loyalty programs frequently fall short, exhibiting inconsistencies between digital and physical customer interactions. By leveraging geolocation, you can create a unified experience that links customer profiles to their actual behaviors in the real world. This not only streamlines the process for both staff and customers but also minimizes the manual actions needed to earn and redeem loyalty rewards. Increase customer engagement and foster loyalty by automating rewards based on specific locations, like entering a parking lot or walking into a store. Customers will no longer need to search for their loyalty card or remember their associated phone number, and staff will not have to delay service by asking for loyalty details. By utilizing geofencing technology, you can facilitate a more user-friendly experience that encourages customers to embrace your brand wholeheartedly while also promoting efficiency in service delivery. This innovative approach can significantly transform the way customers interact with your loyalty program.

Tamoco offers a comprehensive location-based solution tailored for advertisers, brands, marketers, and agencies. By leveraging behavioral segments, businesses can effectively assess both online and offline engagement linked to location data. This technology empowers Tamoco to pinpoint the ideal audience or segment according to their real-world behaviors. It focuses on identifying audiences based on their movement patterns. By providing interest-driven segments that reflect how individuals navigate known locations, Tamoco enhances targeting precision. Its network merges movement data with demographic insights to formulate highly detailed audience profiles that encompass interests and behaviors. Additionally, Tamoco offers ready-made location-based audience segments accessible through platforms like Dv360 and AppNexus. Advertisers can specifically reach audiences when they are present in targeted venues or points of interest. Utilizing advanced sensor-driven technology, Tamoco enables a deeper understanding of specific areas within these locations for more customized targeting strategies. By bridging the gap between online interactions and offline behaviors, Tamoco facilitates the attribution of digital ads to actual visits in the physical world, ensuring a more integrated marketing approach. This holistic method of engagement not only enhances advertising effectiveness but also provides valuable insights into consumer behavior patterns.