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Description
Bliss Point, developed by Tinuiti, is an innovative marketing measurement and decision platform that leverages patented AI and machine learning technologies to consolidate and harmonize performance insights across a brand's comprehensive media landscape, encompassing both online and offline channels as well as brand, creative, and customer data, enabling marketers to identify growth drivers and reduce unnecessary expenditures. This platform integrates a variety of sophisticated tools into a single measurement suite, including Rapid Media Mix Modeling (rMMM) for swift and clear causal media analysis, Always-On Incrementality Testing for ongoing validation of channel effectiveness, Brand Equity measurement that connects media spending to brand performance and revenue outcomes, Creative Insights to pinpoint impactful creative elements, Geo Media Mix Modeling for location-based optimization, and Customer Insights that transform first-party data into in-depth demographic segmentation and penetration analysis, thereby equipping marketers with the necessary insights to make informed decisions. With its comprehensive approach, Bliss Point not only enhances measurement accuracy but also empowers brands to maximize their marketing efficiency and effectiveness.
Description
VIS.X® represents an innovative advertising technology that facilitates the streamlined execution of media and powerful ad products on a large scale. By consolidating inventory into a comprehensive auction that presents all available products in a single transaction, VIS.X® enhances the efficiency of the bidstream for buyers. Developed by YOC, this platform is designed to reveal the true potential of digital advertising, positioning VIS.X® as the preferred choice for impactful programmatic advertising. Buyers can seamlessly execute transactions using YOC's exclusive high-impact ad formats without needing to make additional changes on their demand-side platform (DSP). The integrated creative technology within VIS.X® has the ability to convert standard creative assets into engaging, high-impact rich media ads in real-time, right at the point of transaction. With hundreds of prestigious publishers already onboard, VIS.X® provides buyers with a vast inventory that is 100% brand-safe and of premium quality, all available at scale. Furthermore, VIS.X® allows publishers to either connect their monetization frameworks directly or utilize header bidding, enhancing flexibility in their advertising strategies. This unique approach not only maximizes revenue opportunities for publishers but also ensures a more effective advertising experience for buyers.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Tinuiti
Founded
2004
Country
United States
Website
tinuiti.com/blisspoint/
Vendor Details
Company Name
YOC Mobile Advertising
Founded
2001
Country
Germany
Website
yoc.com/vis-x-platform/
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking