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features
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support

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Description

Leverage the capabilities of Machine Learning algorithms utilized by over 5 million outlets to enhance your salesforce through data-driven order suggestions and insights into retail industry trends. Increase your return on investment for trade promotions by improving the effectiveness of retail merchandising and below-the-line marketing initiatives via image recognition technology that provides visibility at retail locations. Strengthen your relationships with retailers by offering targeted promotional deals that resonate with their needs. With real-time in-store data, easily track competitor actions and consumer behaviors, ensuring that you stay ahead in the market. Utilize Bizom's AI to assess brand visibility across all retail interactions effectively. One of our clients experienced issues with variable discounts leaking through their channel partners in a developing market, and by improving transparency in benefit transfer, we facilitated growth in that region. Enhance direct communication and self-order capabilities with your retail partners. The Bizom Retailer App streamlines processes by minimizing the need for order-taking and frequent market visits, allowing your sales team to adopt a more consultative approach and foster deeper client engagement. Ultimately, this leads to better service and increased sales opportunities.

Description

The Retail Merchandising Mobile Application facilitates collaboration between brand representatives and retail teams for executing in-store marketing initiatives. Through a centralized portal, managers are able to set up various campaigns, create store lists, and establish point-of-sale materials (POSM), as well as provide execution guidance and set audit criteria; these tasks subsequently become accessible via the mobile application. Field personnel are directed to adhere to specific workflows at the store level, where they can document and submit photographic evidence as validation of product placement, along with logging any anomalies such as store closures or renovations. The submitted tasks are subject to multiple levels of review—L1, L2, and L3—with mechanisms in place for tracking discrepancies and assessing compliance. Comprehensive dashboards provide insights into campaign reach, execution progress, individual outlet performance, and overall visibility metrics. The platform is designed to accommodate offline operations in the field and allows for customizable campaign and audit workflows. Targeted primarily at fast-moving consumer goods (FMCG) and consumer packaged goods (CPG) brands, as well as sectors like beverages, consumer electronics, personal care, automotive, and retail chains, it enhances merchandising effectiveness throughout various store locations while fostering a systematic approach to in-store execution.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Pricing varies by campaign scale, outlet count, user base, and feature requirements. Monthly and annual plans are available. Each plan includes mobile app access, campaign management, audit workflows, dashboards, and support.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App Yes 
Windows Yes 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Mobisy Technologies

Founded

2007

Country

India

Website

www.bizom.in

Vendor Details

Company Name

1Channel

Founded

2014

Country

India

Website

www.1channel.co/retail-merchandising-mobile-app

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management Yes 

Sales Force Automation

Call Management No 
Campaign Management No 
Channel Management Yes 
Commission Management No 
Contact Management No 
Contract Management No 
Customer Database Yes 
Email Marketing No 
Field Sales Management Yes 
Lead Management Yes 
Opportunity Management No 
Performance Metrics Yes 
Proposal Generation No 
Referral Tracking No 
Sales Forecasting Yes 
Territory Management No 

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

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