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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Behaf is a commerce platform primarily designed for WhatsApp, catering to Indian direct-to-consumer brands. Through this platform, sellers can upload their products, prices, and various options, then disseminate a storefront link via social media channels like Instagram, enabling customers to explore items, ask queries, and complete their purchases directly on WhatsApp. The AI-driven sales assistant is capable of addressing inquiries related to products and delivery, recommending specific items and bundles, and providing payment links to facilitate transactions. Behaf accommodates both prepaid and cash-on-delivery orders, ensuring COD confirmation occurs prior to shipment, and integrates order management seamlessly with PayU for payments and Shiprocket for logistics, including pick-up, shipping, and tracking services. Furthermore, sellers benefit from a comprehensive dashboard that organizes customer and order data, allowing them to review chat histories and resolve any issues that may arise, particularly those escalated by the AI assistant. This innovative service specifically targets Indian brands that offer tangible goods in sectors such as fashion, jewelry, beauty, wellness, food, and home essentials, especially those aiming to convert social media engagement and messaging interactions into actual sales. By streamlining the shopping experience, Behaf empowers brands to enhance their customer engagement and drive revenue growth.

Description

Microsoft has introduced Copilot Checkout and Brand Agents, innovative AI-enhanced commerce features aimed at streamlining the customer journey from exploration to purchase, allowing users to discover, evaluate, and finalize transactions within an AI chat without leaving the conversation, all while ensuring that merchants retain oversight of the sale and customer interactions. The Copilot Checkout feature integrates a seamless conversational shopping and payment process into the Microsoft Copilot AI platform, enabling customers to inquire about products, receive tailored recommendations, compare choices, and finalize purchases directly within the chat interface, eliminating the need for redirects and enhancing the user experience, with payment processing managed through established partners such as PayPal, Shopify, and Stripe. Additionally, Brand Agents serve as AI-driven shopping assistants that merchants can implement on their own websites, initially through platforms like Shopify and Microsoft Clarity, to offer personalized brand-centric conversational support, address customer inquiries in the brand’s unique tone, and assist visitors in navigating inventory and overcoming concerns. This combination of tools not only enhances the shopping experience but also empowers brands to maintain their identity and engage customers more effectively.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

Microsoft Clarity No 
Microsoft Copilot No 
PayPal No 
PayU Yes 
Shiprocket Yes 
Shopify No 
Stripe No 
WhatsApp Yes 

Integrations

Microsoft Clarity Yes 
Microsoft Copilot Yes 
PayPal Yes 
PayU No 
Shiprocket No 
Shopify Yes 
Stripe Yes 
WhatsApp No 

Pricing Details

5% + ₹5 per order
Founding 100 rate: 5% of order value + ₹5 per shipped order, plus 18% GST on the fee. After the first 100 brands, the rate is 10% + ₹5 per shipped order + GST. No setup or monthly fee. Sellers pay shipping charges through their Shiprocket wallet.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Behaf Pvt Ltd

Founded

2024

Country

India

Website

www.behaf.co

Vendor Details

Company Name

Microsoft

Founded

1975

Country

United States

Website

about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents

Product Features

Product Features

Alternatives

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