Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Behaf is a commerce platform primarily designed for WhatsApp, catering to Indian direct-to-consumer brands. Through this platform, sellers can upload their products, prices, and various options, then disseminate a storefront link via social media channels like Instagram, enabling customers to explore items, ask queries, and complete their purchases directly on WhatsApp. The AI-driven sales assistant is capable of addressing inquiries related to products and delivery, recommending specific items and bundles, and providing payment links to facilitate transactions. Behaf accommodates both prepaid and cash-on-delivery orders, ensuring COD confirmation occurs prior to shipment, and integrates order management seamlessly with PayU for payments and Shiprocket for logistics, including pick-up, shipping, and tracking services. Furthermore, sellers benefit from a comprehensive dashboard that organizes customer and order data, allowing them to review chat histories and resolve any issues that may arise, particularly those escalated by the AI assistant. This innovative service specifically targets Indian brands that offer tangible goods in sectors such as fashion, jewelry, beauty, wellness, food, and home essentials, especially those aiming to convert social media engagement and messaging interactions into actual sales. By streamlining the shopping experience, Behaf empowers brands to enhance their customer engagement and drive revenue growth.
Description
Microsoft has introduced Copilot Checkout and Brand Agents, innovative AI-enhanced commerce features aimed at streamlining the customer journey from exploration to purchase, allowing users to discover, evaluate, and finalize transactions within an AI chat without leaving the conversation, all while ensuring that merchants retain oversight of the sale and customer interactions. The Copilot Checkout feature integrates a seamless conversational shopping and payment process into the Microsoft Copilot AI platform, enabling customers to inquire about products, receive tailored recommendations, compare choices, and finalize purchases directly within the chat interface, eliminating the need for redirects and enhancing the user experience, with payment processing managed through established partners such as PayPal, Shopify, and Stripe. Additionally, Brand Agents serve as AI-driven shopping assistants that merchants can implement on their own websites, initially through platforms like Shopify and Microsoft Clarity, to offer personalized brand-centric conversational support, address customer inquiries in the brand’s unique tone, and assist visitors in navigating inventory and overcoming concerns. This combination of tools not only enhances the shopping experience but also empowers brands to maintain their identity and engage customers more effectively.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
Microsoft Clarity
No
Microsoft Copilot
No
PayPal
No
PayU
Yes
Shiprocket
Yes
Shopify
No
Stripe
No
WhatsApp
Yes
Integrations
Microsoft Clarity
Yes
Microsoft Copilot
Yes
PayPal
Yes
PayU
No
Shiprocket
No
Shopify
Yes
Stripe
Yes
WhatsApp
No
Pricing Details
5% + ₹5 per order
Founding 100 rate: 5% of order value + ₹5 per shipped order, plus 18% GST on the fee. After the first 100 brands, the rate is 10% + ₹5 per shipped order + GST. No setup or monthly fee. Sellers pay shipping charges through their Shiprocket wallet.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Behaf Pvt Ltd
Founded
2024
Country
India
Website
www.behaf.co
Vendor Details
Company Name
Microsoft
Founded
1975
Country
United States
Website
about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents
Product Features
Product Features
Alternatives
No Alternatives