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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Beckon, heralded as The Source of Truth for Marketing™, serves as the go-to platform for global brands seeking reliable data management, reporting, and analytics to inform their decision-making processes. Designed specifically for marketers aiming to harness their data effectively, Beckon allows users to uncover insights, identify successful strategies, allocate resources judiciously, enhance ROI, and demonstrate the influence of marketing on overall business outcomes. With features that enable the exploration and sharing of insights through storytelling dashboards, performance scorecards, and captivating visualizations, Beckon stands out. The platform offers automated data management, comprehensive visibility into cross-channel performance, omnichannel analytics, and real-time dashboards, along with essential marketing KPIs. By empowering marketers to make informed, data-driven decisions that foster growth, Beckon addresses a vital need in the industry. While many marketers aspire to achieve this, it involves more than a simple checklist; it requires a combination of essential capabilities, including data aggregation, ETL processes, data storage and governance, taxonomy development, normalization, data cleansing and validation, as well as analytics, visualization, reporting, scorecarding, collaboration, and meticulous planning for sustained success. Ultimately, Beckon equips marketers with the tools required to navigate the complexities of data, ensuring they can thrive in a competitive landscape.

Description

What is the Melissa Clean Suite? Melissa's Clean Suite (previously Melissa Listware), combats dirty data in your Salesforce®, Microsoft DynamicsCRM®, Oracle CRM® and ERP platforms. It verifies, standardizes, corrects, and appends your customer contact records. Clean, vibrant, and valuable data that you can use to achieve squeaky-clean omnichannel marketing success and sales success. * Correct, verify, and autocomplete contacts before they enter the CRM * Add valuable demographic data to improve lead scoring, segmentation, targeting, and targeting * Keep contact information current and clean for better sales follow-up and marketing initiatives *Protect your customer data quality with real-time, point-of-entry data cleansing or batch processing Data drives every aspect customer communication, decision making and analytics. Dirty data, which can be incorrect, stale or incomplete data, can lead to inefficient operations and an inaccurate view of customers.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Salesforce Yes 
AdRoll Yes 
Basecamp Yes 
Brightcove Yes 
Desktop.com Yes 
Eloqua Yes 
Facebook Yes 
Google Analytics Yes 
HubSpot Marketing Hub Yes 
Inte Q Genesis No 
Khoros Yes 
LinkedIn Yes 
Mailchimp Yes 
Metric Insights Yes 
Salesforce Marketing Cloud Account Engagement Yes 
Syniti Data Connectivity No 
Syniti Knowledge Platform No 
Webtrends Yes 
WordPress Yes 
X (Twitter) Yes 

Integrations

Salesforce Yes 
AdRoll No 
Basecamp No 
Brightcove No 
Desktop.com No 
Eloqua No 
Facebook No 
Google Analytics No 
HubSpot Marketing Hub No 
Inte Q Genesis Yes 
Khoros No 
LinkedIn No 
Mailchimp No 
Metric Insights No 
Salesforce Marketing Cloud Account Engagement No 
Syniti Data Connectivity Yes 
Syniti Knowledge Platform Yes 
Webtrends No 
WordPress No 
X (Twitter) No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Beckon

Country

United States

Website

www.beckon.com

Vendor Details

Company Name

Melissa

Founded

1985

Country

United States

Website

melissa.com

Product Features

Business Intelligence

Ad Hoc Reports No 
Benchmarking No 
Budgeting & Forecasting No 
Dashboard No 
Data Analysis No 
Key Performance Indicators No 
Natural Language Generation (NLG) No 
Performance Metrics No 
Predictive Analytics No 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators No 
Visual Analytics No 

Product Features

Data Quality

Address Validation No 
Data Deduplication No 
Data Discovery No 
Data Profililng No 
Master Data Management No 
Match & Merge No 
Metadata Management No 

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