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Average Ratings 0 Ratings
Description
Beckon, heralded as The Source of Truth for Marketing™, serves as the go-to platform for global brands seeking reliable data management, reporting, and analytics to inform their decision-making processes. Designed specifically for marketers aiming to harness their data effectively, Beckon allows users to uncover insights, identify successful strategies, allocate resources judiciously, enhance ROI, and demonstrate the influence of marketing on overall business outcomes. With features that enable the exploration and sharing of insights through storytelling dashboards, performance scorecards, and captivating visualizations, Beckon stands out. The platform offers automated data management, comprehensive visibility into cross-channel performance, omnichannel analytics, and real-time dashboards, along with essential marketing KPIs. By empowering marketers to make informed, data-driven decisions that foster growth, Beckon addresses a vital need in the industry. While many marketers aspire to achieve this, it involves more than a simple checklist; it requires a combination of essential capabilities, including data aggregation, ETL processes, data storage and governance, taxonomy development, normalization, data cleansing and validation, as well as analytics, visualization, reporting, scorecarding, collaboration, and meticulous planning for sustained success. Ultimately, Beckon equips marketers with the tools required to navigate the complexities of data, ensuring they can thrive in a competitive landscape.
Description
What is the Melissa Clean Suite?
Melissa's Clean Suite (previously Melissa Listware), combats dirty data in your Salesforce®, Microsoft DynamicsCRM®, Oracle CRM® and ERP platforms. It verifies, standardizes, corrects, and appends your customer contact records. Clean, vibrant, and valuable data that you can use to achieve squeaky-clean omnichannel marketing success and sales success.
* Correct, verify, and autocomplete contacts before they enter the CRM
* Add valuable demographic data to improve lead scoring, segmentation, targeting, and targeting
* Keep contact information current and clean for better sales follow-up and marketing initiatives
*Protect your customer data quality with real-time, point-of-entry data cleansing or batch processing Data drives every aspect customer communication, decision making and analytics. Dirty data, which can be incorrect, stale or incomplete data, can lead to inefficient operations and an inaccurate view of customers.
API Access
Has API
No
API Access
Has API
No
Integrations
Salesforce
Yes
AdRoll
Yes
Basecamp
Yes
Brightcove
Yes
Desktop.com
Yes
Eloqua
Yes
Facebook
Yes
Google Analytics
Yes
HubSpot Marketing Hub
Yes
Inte Q Genesis
No
Integrations
Salesforce
Yes
AdRoll
No
Basecamp
No
Brightcove
No
Desktop.com
No
Eloqua
No
Facebook
No
Google Analytics
No
HubSpot Marketing Hub
No
Inte Q Genesis
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Beckon
Country
United States
Website
www.beckon.com
Vendor Details
Company Name
Melissa
Founded
1985
Country
United States
Website
melissa.com
Product Features
Business Intelligence
Ad Hoc Reports
No
Benchmarking
No
Budgeting & Forecasting
No
Dashboard
No
Data Analysis
No
Key Performance Indicators
No
Natural Language Generation (NLG)
No
Performance Metrics
No
Predictive Analytics
No
Profitability Analysis
No
Strategic Planning
No
Trend / Problem Indicators
No
Visual Analytics
No
Product Features
Data Quality
Address Validation
No
Data Deduplication
No
Data Discovery
No
Data Profililng
No
Master Data Management
No
Match & Merge
No
Metadata Management
No