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Description
Beckon, heralded as The Source of Truth for Marketing™, serves as the go-to platform for global brands seeking reliable data management, reporting, and analytics to inform their decision-making processes. Designed specifically for marketers aiming to harness their data effectively, Beckon allows users to uncover insights, identify successful strategies, allocate resources judiciously, enhance ROI, and demonstrate the influence of marketing on overall business outcomes. With features that enable the exploration and sharing of insights through storytelling dashboards, performance scorecards, and captivating visualizations, Beckon stands out. The platform offers automated data management, comprehensive visibility into cross-channel performance, omnichannel analytics, and real-time dashboards, along with essential marketing KPIs. By empowering marketers to make informed, data-driven decisions that foster growth, Beckon addresses a vital need in the industry. While many marketers aspire to achieve this, it involves more than a simple checklist; it requires a combination of essential capabilities, including data aggregation, ETL processes, data storage and governance, taxonomy development, normalization, data cleansing and validation, as well as analytics, visualization, reporting, scorecarding, collaboration, and meticulous planning for sustained success. Ultimately, Beckon equips marketers with the tools required to navigate the complexities of data, ensuring they can thrive in a competitive landscape.
Description
What is the Melissa Clean Suite?
Melissa's Clean Suite (previously Melissa Listware), combats dirty data in your Salesforce®, Microsoft DynamicsCRM®, Oracle CRM® and ERP platforms. It verifies, standardizes, corrects, and appends your customer contact records. Clean, vibrant, and valuable data that you can use to achieve squeaky-clean omnichannel marketing success and sales success.
* Correct, verify, and autocomplete contacts before they enter the CRM
* Add valuable demographic data to improve lead scoring, segmentation, targeting, and targeting
* Keep contact information current and clean for better sales follow-up and marketing initiatives
*Protect your customer data quality with real-time, point-of-entry data cleansing or batch processing Data drives every aspect customer communication, decision making and analytics. Dirty data, which can be incorrect, stale or incomplete data, can lead to inefficient operations and an inaccurate view of customers.
API Access
Has API
API Access
Has API
Integrations
Salesforce
AdRoll
Adobe Marketo Engage
Basecamp
Brightcove
Chartbeat
Desktop.com
Eloqua
Facebook
HubSpot Marketing Hub
Integrations
Salesforce
AdRoll
Adobe Marketo Engage
Basecamp
Brightcove
Chartbeat
Desktop.com
Eloqua
Facebook
HubSpot Marketing Hub
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Beckon
Country
United States
Website
www.beckon.com
Vendor Details
Company Name
Melissa
Founded
1985
Country
United States
Website
melissa.com
Product Features
Business Intelligence
Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics
Product Features
Data Quality
Address Validation
Data Deduplication
Data Discovery
Data Profililng
Master Data Management
Match & Merge
Metadata Management