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Average Ratings 0 Ratings

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ease
features
design
support

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Description

It stands out as the singular DSP that integrates search, social media, and direct site interactions through a unified interface. Basis DSP opens the door to a comprehensive programmatic realm filled with diverse inventory, targeted audiences, and extensive data sets, enabling users to efficiently plan, purchase, and oversee their campaigns. The seamless interoperability with various platforms for search, social media, and ad servers allows media professionals to devise and implement effective digital media strategies more easily. The billing automation feature within Basis DSP streamlines the reconciliation of delivery metrics and simplifies the creation and payment of invoices. Users can effortlessly plan, negotiate, and monitor bespoke PMP offerings among a multitude of esteemed publishers—all within the Basis environment. Additionally, the powerful artificial intelligence engine in Basis helps enhance campaign results by allowing users to select from either algorithmic or machine learning optimizations for automatic data analysis. With access to the industry's top exchanges and over 25,000 audience segments from more than 30 data providers, as well as versatile inventory and targeting options, Basis DSP empowers advertisers to make informed decisions and improve their digital marketing efforts. This holistic approach ensures that clients can maximize their advertising potential while navigating a complex landscape with ease.

Description

Navigating the complexities of native advertising can be daunting without adequate technology and expertise, but Zemanta streamlines the process significantly. Offering direct access to over 35 networks and exchanges tailored for native advertising, such as Outbrain, Sharethrough, and Triplelift, Zemanta effectively drives traffic and enhances audience engagement. Its key features include: - Complete Transparency – Insight into network media spend, data expenses, and CPCs - A single insertion order (IO) that allows budget management across 25+ networks and exchanges - Integrations with web analytics for tracking post-click performance - Real-time reporting and optimization capabilities - Extensive scale, reaching over 250 million unique users in the US - Targeting audiences using both first and third-party data Additionally, users can upload and oversee thousands of ads from a unified library. Zemanta's platform automatically adjusts your creative assets to fit various native ad formats, enhancing visibility across multiple channels. With the convenience of a single insertion order, you can efficiently manage budgets across more than 35 sources in real time, making your advertising efforts more effective. This ensures that marketers can focus on strategic growth while leveraging Zemanta’s robust technology to simplify their campaigns.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adloox
Bionic for Agencies
Clearboard
Eyeota
MINT
Peer39
Proximic by Comscore
Supermetrics
The Moneytizer

Integrations

Adloox
Bionic for Agencies
Clearboard
Eyeota
MINT
Peer39
Proximic by Comscore
Supermetrics
The Moneytizer

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Basis Technologies

Country

United States

Website

basis.net/technology/dsp

Vendor Details

Company Name

Outbrain

Founded

2006

Country

United States

Website

www.zemanta.com

Product Features

Product Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Alternatives

Alternatives

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