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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Backstory is an AI sales intelligence and pipeline management platform that helps revenue organizations analyze opportunities, forecast outcomes, and determine what actions to take next. It integrates with CRMs, email systems, calendars, meeting platforms, and other sales tools to automatically capture customer interactions and connect activity to the appropriate accounts and deals. This automated activity capture reduces the need for representatives to manually log meetings, calls, contacts, and engagement data. Backstory uses AI to evaluate deal health, engagement patterns, historical wins, stakeholder coverage, potential bottlenecks, and other indicators that may affect close likelihood. Sales teams can identify at-risk opportunities, uncover growth potential, and understand why particular deals are more or less likely to progress. Stakeholder mapping shows who is involved in an opportunity and highlights missing contacts or relationship gaps that could influence the buying process. AI coaching and deal-specific recommendations provide sellers with suggested next steps based on buyer activity, deal context, and established sales patterns. Forecasting, renewals and retention analysis, pipeline management, and account activity intelligence give managers a broader view of current and future revenue performance. Backstory is designed for sales teams that want to make pipeline decisions using continuously updated engagement data rather than relying primarily on manual CRM updates and rep judgment.

Description

Gain a deep insight into how your customers are interacting with your sales representatives during conversations, and leverage that understanding to drive revenue growth. By capturing and analyzing customer call data, you can identify who said what during interactions and extract valuable insights that foster predictable revenue streams. It's important to recognize that customers have various concerns on their minds; therefore, knowing which topics resonate with them can significantly enhance the direction of your discussions. Utilizing advanced AI transcription technology, calls are recorded and transcribed, allowing for easy identification of who inquired about specific matters, and organizing this information according to deals, accounts, and prospects. This system also examines interactions between prospects and representatives, tags conversations by relevant topics, summarizes discussions, tracks key performance indicators (KPIs), and identifies trends that influence the progression of deals through different stages. By linking essential KPIs such as deal risks and topic patterns across stages and representatives, you can connect these insights to revenue outcomes. Ultimately, harnessing this knowledge enables you to cultivate high-performing sales teams and ensures a more predictable revenue model. Being aware of the subtle tactics employed by top closers can also provide a competitive advantage.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Outreach
Slack
Aircall
Cisco Webex
Dialpad Connect
Gmail
Google Calendar
Google Meet
Google Workspace
HubSpot CRM
HubSpot Customer Platform
InsideSales Playbooks
Microsoft 365
Microsoft Dynamics 365
Microsoft Teams
Oracle CRM On Demand
Salesloft
Shift
Tableau
Zoho CRM

Integrations

Outreach
Slack
Aircall
Cisco Webex
Dialpad Connect
Gmail
Google Calendar
Google Meet
Google Workspace
HubSpot CRM
HubSpot Customer Platform
InsideSales Playbooks
Microsoft 365
Microsoft Dynamics 365
Microsoft Teams
Oracle CRM On Demand
Salesloft
Shift
Tableau
Zoho CRM

Pricing Details

$50 per user per month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Backstory (People.ai)

Founded

2016

Country

United States

Website

www.backstory.ai/

Vendor Details

Company Name

Rafiki AI

Founded

2020

Country

United States

Website

getrafiki.ai/

Product Features

Account Planning

Account Segmentation
Account Tracker
Annual Account Plan
Communication Matrix
Competitor Stacking
Dashboard
Performance Metrics
Relationship Mapping
Trend Monitoring
White Space Analysis

Inside Sales

Auto-Dialing
Call List Management
Call Recording
Campaign Management
Dashboard
Data Management
Lead Capture
Lead Distribution
Lead Scoring
Performance Management

Revenue Intelligence

Actionable Insights
Alerts / Notifications
CRM Interactions
Call Scoring
Conversation Intelligence
Dashboard
Email/Message Interactions
Market Intelligence
Phone Call Interactions
Pipeline Visibility
Sales Coaching
Video Call Interactions

Revenue Operations

AI Insights
Account Health Dashboard
Automatic CRM Updates
Contact / Activity Tracking
RevOps Automation
Revenue Dashboard
Revenue Intelligence / Reporting
Sales Analytics
Sales Forecasting
Third-Party Data Aggregation

Sales Analytics

Collaboration Tools
Dashboards
Forecasting Analytics
Ideal Customer Profile (ICP)
Lead Analytics
Pipeline Management
Predictive Forecasting
Predictive Lead Scoring
Sales Intelligence Reporting

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Sales Performance Management

Incentive Compensation Management (ICM)
Predictive Sales Analytics
Quota Management
Reporting / Analytics
Sales Coaching Analysis
Sales Gamification
Sales Performance Tracking
Sales Planning & Forecasting
Territory Management

Product Features

Conversation Intelligence

AI Insights
Account Health Alerts
Call Analytics
Call Recording
Call Recording Cloud Storage
Call Snippets
Call Transcription
Call/Meeting Sharing
Sales Coaching
Topic Tags
Topic-Based Analytics
Video Conferencing Analytics
Win/Loss Analysis

Revenue Intelligence

Actionable Insights
Alerts / Notifications
CRM Interactions
Call Scoring
Conversation Intelligence
Dashboard
Email/Message Interactions
Market Intelligence
Phone Call Interactions
Pipeline Visibility
Sales Coaching
Video Call Interactions

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