Average Ratings 1 Rating
Average Ratings 0 Ratings
Description
BDEX Omni IQ uses AI to help you find more customers just like your ideal clients.
The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month.
BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack.
Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.
Description
The FICO® Identity Resolution Engine meticulously examines diverse and isolated data repositories to reveal connections among individuals, locations, and incidents that may suggest fraudulent activities and money laundering. Its advanced fuzzy matching algorithms significantly improve detection capabilities, while graph analytics provide real-time visualization of relationships between accounts, applicable both before and after transactions are recorded. By leveraging various data points within an application, it can associate them with other apps and accounts, even when they are indirectly connected. Continuous analysis of accounts is automated based on their risk assessment, allowing for the discovery of connections that may only become evident after transactions occur. Furthermore, it proactively identifies and ranks organized fraud and criminal behavior through relationship-focused predictive analytics. The system is capable of conducting federated searches on unrefined data and executing complex link analysis, employing advanced querying tools alongside visual link charts to enhance understanding of the data landscape. In this way, the FICO® Identity Resolution Engine not only aids in detection but also supports ongoing investigations into fraudulent activities.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Facebook Ads
Yes
Instagram Ads
Yes
LiveRamp
Yes
Lotame
Yes
Meta Ads
Yes
PubMatic
Yes
SAP Store
Yes
The Trade Desk
Yes
TransUnion TruEmpower
Yes
Integrations
Facebook Ads
No
Instagram Ads
No
LiveRamp
No
Lotame
No
Meta Ads
No
PubMatic
No
SAP Store
No
The Trade Desk
No
TransUnion TruEmpower
No
Pricing Details
$250 per month
Enterprise pricing starts at $2500 per month
Free Trial
Yes
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
BDEX
Founded
2014
Country
United States
Website
www.bdex.com
Vendor Details
Company Name
FICO
Founded
1956
Country
United States
Website
www.fico.com/en/products/fico-identity-resolution-engine
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
Yes
Customer Segmentation
Yes
Data Integration
Yes
Data Matching
Yes
GDPR Compliance
No
Personalization
Yes
Predictive Modeling
Yes
Data Quality
Address Validation
Yes
Data Deduplication
No
Data Discovery
Yes
Data Profililng
No
Master Data Management
No
Match & Merge
Yes
Metadata Management
No