Compare AuthorityTech vs. Forty Questions

AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions. Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust. Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation. The agency executes this via a three-part framework: Map: Analyzing target categories and competitor LLM prompts. Match: Aligning brand narratives with authoritative outlets. Place: Securing guaranteed placements through relationship-led outreach.

Forty Questions evaluates how frequently AI assistants, such as ChatGPT, Claude, Perplexity, and Google's AI Mode, mention a B2B software company when a potential buyer requests a recommendation, and subsequently assesses whether the proposed fixes are effective. The study includes forty standardized buyer inquiries, each repeated three times on different days within fresh sessions, adhering to predefined rules for data collection: this results in 480 responses per month, with every answer and referenced page meticulously documented. The monthly service encompasses the creation and placement of the content that the assistants utilize, requiring client approval for each piece. The methodology is openly shared under a CC BY 4.0 license, and a comprehensive audit of the Forty Questions process is accessible on their website. A free initial report is available, covering five questions and yielding thirty responses, while a one-time audit priced at $750 will provide at least four targeted improvements; ongoing services start at $1,500 per month, with the option to cancel at any time. However, it is important to note that no placement outcomes can be guaranteed. This offering is specifically tailored for B2B software companies targeting markets in Singapore, Australia, New Zealand, and the UK, emphasizing the value of reliable AI-driven recommendations in these regions.