AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
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HubSpot AEO is a specialized optimization tool designed to help businesses increase their visibility in AI-generated search results. It focuses on how brands are represented in answers provided by AI platforms such as ChatGPT, Gemini, and Perplexity. The platform provides a visibility score that measures how frequently a business appears in AI responses and evaluates the sentiment of those mentions. It also identifies and tracks relevant prompts that potential customers are using when interacting with AI tools. HubSpot AEO analyzes the sources, domains, and content types that influence AI-generated answers. This allows businesses to understand what drives their presence in AI search results. The platform provides clear, prioritized recommendations to improve visibility and performance. Integration with HubSpot’s CRM enhances insights by using customer data to refine optimization strategies. The tool simplifies the process of adapting to AI-driven search trends without requiring deep technical expertise. Overall, HubSpot AEO helps businesses stay competitive as AI becomes a primary discovery channel.
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Fortinet FortiWeb Web Application Firewall
FortiWeb WAF protects web applications and APIs from the OWASP Top 10, zero-day threats, and other application-layer attacks. It also includes robust features such as API discovery and protection, bot mitigation, threat analytics, and advanced reporting.
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Knownwise
Knownwise provides brands and marketing teams with the ability to monitor how various AI platforms, including ChatGPT, Claude, Gemini, and Perplexity, respond to consumer inquiries related to their industry. The comprehensive dashboard tracks metrics such as brand mentions, competitor suggestions, response rankings, sentiment analysis, and referenced sources, enabling a longitudinal comparison of visibility among different AI assistants. Users can initiate a complimentary site audit that assesses AI preparedness and identifies potential issues impacting the way these assistants interpret and reference a website. For those opting for paid subscriptions, there are options for ongoing answer monitoring across all four platforms, which include limitations on prompts and answers based on the plan, as well as notification features and analytic integrations. Additionally, on certain plans, an agent can facilitate website modifications by preparing GitHub pull requests for user approval prior to implementation. The service also includes a no-cost brand assessment and audit to help measure AI search visibility effectively, ensuring brands understand their standing in the competitive landscape. This multifaceted approach helps businesses strategize and enhance their online presence in an increasingly AI-driven environment.
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