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Description
AuraWatcher is an AI-driven tool designed to monitor reputations by analyzing the comment sections of public social media profiles, currently focusing on TikTok, to identify potential reputation threats before they escalate. Rather than relying solely on keyword matching, its advanced language model comprehensively understands nuances like sarcasm, irony, and slang, categorizing comments into various threat types such as harassment, legal risks, boycott calls, and physical threats, while assigning severity scores ranging from 1 to 100 based on severity, reach, and speed of propagation. The tool also features surge detection to identify coordinated attacks and distinguishes between new hostility and older comments that have resurfaced. Users can easily add any public profile using the handle without needing to log in or provide passwords, and the tool checks recent posts at specified intervals, focusing on the most prominent comments. When the monitored activity surpasses user-defined thresholds, alerts are sent via email, browser notifications, or Telegram, complete with easy-to-understand summaries. Additionally, a user-friendly dashboard provides insights into trends, active alerts, resolution times, and the status of each profile being monitored. For agencies and enterprise users, upgraded tiers offer enhanced features like multi-profile management, team collaboration tools, and the ability to integrate with custom systems, ensuring comprehensive reputation oversight across a broader range of profiles. This multifaceted approach empowers users to stay ahead of potential reputation issues effectively.
Description
Meltwater is an AI-powered media intelligence and marketing analytics platform designed for public relations, corporate communications, social media, and brand management teams. The software monitors global news publications, broadcast media, podcasts, blogs, forums, review sites, and social media platforms to identify relevant conversations and brand mentions. Its media monitoring capabilities analyze coverage volume, estimated reach, sentiment, share of voice, and emerging topics to help organizations understand public perception. Social listening tools track consumer discussions across platforms such as Instagram, TikTok, Facebook, LinkedIn, Reddit, YouTube, and X. Meltwater's AI-powered analytics identify changing audience sentiment, competitive developments, emerging trends, and potential reputational risks. Media relations features include a searchable journalist database, personalized outreach campaigns, contact management, press release distribution, and engagement tracking. Its influencer marketing capabilities help businesses discover creators, manage collaborations, monitor campaigns, and evaluate influencer performance. AI visibility tracking analyzes how brands appear in responses generated by ChatGPT, Gemini, Claude, Perplexity, and other AI assistants. The platform also provides customizable dashboards, real-time alerts, automated executive reports, consumer intelligence, and integrations for connecting media and marketing data with existing business workflows.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
Videoma Intelion
No
Audiense
No
Caliber
No
Data Virtuality
No
Desktop.com
No
Infodesk
No
Intelligence2day
No
Mira
No
Netino
No
Rippling
No
Integrations
Videoma Intelion
Yes
Audiense
Yes
Caliber
Yes
Data Virtuality
Yes
Desktop.com
Yes
Infodesk
Yes
Intelligence2day
Yes
Mira
Yes
Netino
Yes
Rippling
Yes
Pricing Details
$49/month
Free Trial
Yes
Free Version
No
Pricing Details
Meltwater does not use a fixed public price list. Pricing depends on your team’s needs, coverage requirements, and contract terms.
Indicative ranges start from $10,000/year for Starter, $25,000/year for Pro, and $130,000/year for Enterprise. Final quotes vary by setup. Prices are in $USD.
Indicative ranges start from $10,000/year for Starter, $25,000/year for Pro, and $130,000/year for Enterprise. Final quotes vary by setup. Prices are in $USD.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
Yes
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
Yes
Mac
Yes
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
AuraWatcher
Founded
2026
Country
Poland
Website
aurawatcher.com
Vendor Details
Company Name
Meltwater Group
Founded
2001
Country
United States
Website
www.meltwater.com
Product Features
Reputation Management
Campaign Management
No
Gamification
No
Response Management
No
Review Generation
No
Review Monitoring
No
Sentiment Analysis
No
Social Media Metrics
No
Social Media Monitoring
No
White Label
No
Product Features
Audience Intelligence
AI / Machine Learning
No
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
No
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Influencer Marketing
CRM
No
Campaign Management
No
Faceted Search / Filtering
No
Influencer Discovery
No
Payment Tracking
No
ROI Tracking
No
Social Media Monitoring
No
Media Monitoring
Alerts / Notifications
Yes
Broadcast Media Monitoring
Yes
Content Translation
Yes
Dashboards / Reporting
Yes
Export Results
Yes
Online News Monitoring
Yes
Podcast Monitoring
Yes
Print Media Monitoring
Yes
Social Media Monitoring
Yes
Public Relations
Article Author Database
Yes
Auto-Update Media Lists
Yes
Campaign Management
Yes
Clippings Management
Yes
Communications Calendar
Yes
Contact Management
Yes
Digital Asset Management
Yes
Direct Mail Management
Yes
Email Distribution
Yes
Press Monitoring
Yes
Press Release Builder
Yes
Reputation Management
Campaign Management
No
Gamification
No
Response Management
No
Review Generation
No
Review Monitoring
No
Sentiment Analysis
No
Social Media Metrics
Yes
Social Media Monitoring
Yes
White Label
No
Social Media Analytics Tools
Campaign Analytics
Yes
Competitor Monitoring
Yes
Customizable Reports
Yes
Engagement Tracking
No
Influencer Tracking
No
Multi-Channel Data Collection
Yes
Social Media Management
Automated Publishing
No
Brand Tracking
Yes
Content Management
No
Customer Engagement
No
Multi-Account Management
No
Multi-User Collaboration
No
Post Scheduling
Yes
Reporting/Analytics
Yes
Social Media Monitoring
Yes
Social Media Marketing
Analytics
Yes
Automated Publishing
No
Contact Management
No
Content Management
No
Conversion Tracking
No
Customer Targeting
No
Keyword Filtering
No
Multi-Account Management
No
Post Scheduling
Yes
Social Media Monitoring
Audience Segmentation
No
Competitive Analysis
Yes
Configurable Alerts
No
Customer Engagement
No
Dashboard
Yes
Impact Scoring
No
Influencer Tracking
Yes
Reputation Management
Yes
Sentiment Analysis
Yes
Trend Tracking
Yes
