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Description

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

Description

Gain immediate access to comprehensive research, SWOT analyses, buyer personas, potential growth avenues, and much more for any product or enterprise with just a click, allowing you to concentrate on strategic planning and implementation. By thoroughly exploring and synthesizing every facet of product research—from design elements to functionality—and assessing consumer feedback, you can develop potent actionable strategies. DemandGen has indicated that these strategies can potentially result in a remarkable 175% rise in revenue, a 10% boost in leads, and a lead conversion rate that is 72% quicker. Additionally, by identifying the demographics, personality traits, and professional interests of your target market, you can adopt a strategy that ITSMA claims has helped 90% of companies mimic customer behavior, leading to a clearer understanding of their ideal buyer profiles, ultimately enhancing marketing effectiveness and driving growth. This approach empowers businesses to adapt more swiftly to market demands and refine their offerings to better meet consumer needs.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Brandwatch
Buffer
Hootsuite
Meltwater
NetBase Quid
Pulsar Platform
Talkwalker
X (Twitter)

Integrations

Brandwatch
Buffer
Hootsuite
Meltwater
NetBase Quid
Pulsar Platform
Talkwalker
X (Twitter)

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$134.99 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Audiense

Founded

2011

Country

United Kingdom

Website

audiense.com

Vendor Details

Company Name

Osum

Founded

2020

Website

osum.com

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Product Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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