Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Atlas DX is a comprehensive cloud platform that powers the sales, service, and retention marketing strategies of Affinitiv for the automotive sector. This all-in-one, fully integrated solution leverages predictive intelligence to encourage first-time purchases, repeat business, and enduring loyalty, thus boosting performance for both OEMs and dealerships. With Atlas DX, clients can enhance consumer engagement through hyper-personalized messaging across various channels, including online, offline, and face-to-face interactions, utilizing Affinitiv's unique 360-degree insight into automotive consumers and their vehicles. This cohesive and integrated approach allows dealers to utilize a single platform to connect with consumers via their chosen communication channels and conveniently arrange service appointments directly from marketing messages. By optimizing marketing initiatives for both dealers and OEMs, Atlas DX significantly improves the overall experience for consumers. It empowers businesses to deliver consistent, innovative, and unified messages tailored to the right audience based on detailed demographic, behavioral, and psychographic insights, ultimately fostering deeper connections with consumers. This level of personalization not only enhances the effectiveness of marketing but also encourages consumer loyalty and satisfaction.
Description
Utilize the robust consumer data offered by Experian marketing services to deepen your understanding of your clientele, foster new business opportunities, and facilitate meaningful interactions across various platforms. With ConsumerView, your business can elevate its performance by accessing a vast array of data attributes. This includes vital consumer demographics such as age, gender, marital status, the presence of children, and income levels. Moreover, life event triggers like becoming a new parent, moving into a new home, or relocating can provide critical insights. Automotive data reveals not only the types of vehicles consumers own but also their propensity to make future vehicle purchases. Additionally, highly predictive financial segments derived from Experian's comprehensive national consumer credit file provide area-level aggregated credit statistics. Furthermore, purchase data can shed light on previous buying behavior while forecasting future purchases across a multitude of product categories, alongside insights into consumer decision-making styles and their preferred channels of marketing communication. By leveraging these insights, businesses can tailor their strategies for optimal engagement and success.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Experian Mosaic
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Affinitiv
Country
United States
Website
www.affinitiv.com/atlas/
Vendor Details
Company Name
Experian
Founded
1980
Country
United States
Website
www.experian.com/marketing/consumer-view
Product Features
Auto Dealer
Accounting
No
Buy-Here-Pay-Here
No
Collections Management
No
Contact Database
No
Customer Database
No
Document Management
No
F&I Management
No
Financing Management
No
Form Printing
No
Inventory Management
No
Lease Management
No
New Car Dealer
No
New Car Lot
No
Online Inventory
No
Parts Management
No
Sales Management
No
Service Department
No
Used Car Lot
No
Website Integration
No
Digital Experience Platforms (DXP)
Alerts / Notifications
No
Auto-Tagging
No
Blogs
No
Calendar
No
Content Modeling
No
Digital Asset Management
No
File Sharing
No
Form Builder
No
Forums / Message Boards
No
Headless CMS
No
Knowledge Base
No
Performance Monitoring
No
Personalization / Segmentation
No
Reporting / Analytics
No
Surveys / Polls
No
Templates
No
User Management / Permissions
No
Version Control
No
Wiki
No
Workflow Management
No
Product Features
B2B Data
B2B Contact Data
No
B2B Intent Data
No
B2B Leads Data
No
B2B Marketing Data
No
Business Ownership Data
No
Company Data
No
Employee Data
No
Firmographic Data
No
Job Posting Data
No
Salary Data
No
Technographic Data
No