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Description

MINT's Argus is a comprehensive solution designed for media accountability and analytics, catering specifically to marketing, procurement, and media teams. The platform scrutinizes media buying performance at the level of placements, ensuring alignment with deal guarantees and committed volumes, while offering collaborative dashboards for evaluating both spending and delivery metrics. Additionally, Argus supplies continuous benchmarking and cross-account analytics that enable teams to pinpoint inefficient placements, compare outcomes, reallocate budgets, and tackle challenges in real-time throughout active campaigns. It also streamlines the organization of proof points and market insights to facilitate pricing and negotiation strategies effectively. MINT highlights that the platform can oversee portfolios encompassing up to five markets annually, providing customized access and integration with source systems. By utilizing Argus, organizations can achieve sustained transparency into media costs, quality, and compliance, moving beyond the limitations of merely conducting post-campaign audits. This proactive approach fosters more informed decision-making and enhances overall media strategy effectiveness.

Description

Surfside offers a comprehensive marketing technology solution that consolidates your first-party data from every customer interaction. This system empowers advertisers to gain deeper insights, effectively target, and assess their strategies for influencing both existing and prospective clients. By incorporating location, purchasing history, and demographic information into your customer profiles, you can develop intricate and exclusive target audiences, setting your media buying apart from standard datasets and third-party audiences. You can roll out personalized and focused campaigns across various connected devices, including desktop computers, mobile phones, tablets, OTT, and CTV. With Surfside's proprietary demand-side platform, we focus on individuals who align with your target demographic and campaign objectives. Retail media allows you to reach consumers precisely at the point of purchase. It serves as a dynamic and impactful advertising avenue, providing brands and retailers with innovative methods to boost sales and shape purchasing decisions. This approach not only enhances customer engagement but also fosters a more personalized shopping experience that resonates with today's consumers.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

Adobe Commerce No 
Alpine IQ No 
BLAZE No 
Cova No 
Dispense No 
Dovetail No 
Dutchie No 
Flowhub No 
HubSpot Customer Platform No 
Klaviyo No 
LeafLogix No 
MJ Platform No 
Magento No 
Meadow No 
POSaBIT No 
Shopify No 
Stripe No 
Treez No 
WooCommerce No 
springbig No 

Integrations

Adobe Commerce Yes 
Alpine IQ Yes 
BLAZE Yes 
Cova Yes 
Dispense Yes 
Dovetail Yes 
Dutchie Yes 
Flowhub Yes 
HubSpot Customer Platform Yes 
Klaviyo Yes 
LeafLogix Yes 
MJ Platform Yes 
Magento Yes 
Meadow Yes 
POSaBIT Yes 
Shopify Yes 
Stripe Yes 
Treez Yes 
WooCommerce Yes 
springbig Yes 

Pricing Details

$198K
$198,000 for full portfolio coverage across up to five markets per year.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

MINT

Founded

2014

Country

Italy

Website

www.mint.ai/argus-by-mint

Vendor Details

Company Name

Surfside

Country

United States

Website

surfside.io/home

Product Features

Product Features

Cannabis

Administrative / HR Management No 
Business Management No 
CRM No 
Compliance Tracking No 
Cultivation Management No 
Delivery Management No 
Dispensary Management No 
Distribution No 
ERP No 
For Hemp & CBD No 
Inventory Management / Control No 
Lab Testing No 
Manufacturing No 
Payment Processing No 
Point of Sale (POS) No 
Reporting / Analytics No 
Retail Management No 
Sales Tracking No 
Seed to Sale No 
Supplier Management No 
Supply Chain Management No 
Toll Processing No 
Traceability No 
eCommerce / Online Ordering No 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

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