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features
design
support

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Description

You can centralize all your assets, manage the entire content lifecycle, from creation to distribution, and get to markets on time and on-brand. You can get a single view of strategy, planning, execution and review across all locations and teams in real-time. This will eliminate the need to do all the work. All your marketing planning, workflows and financials can be managed from one central view. Aprimo is a leader in AI and workflow capabilities. Content atomization supports the entire content lifecycle, from the creative effort to the downstream performance. Aprimo AI streamlines collaboration, optimizes assets, and helps you create richer brand experiences quicker. It generates smart tags, descriptions, and suggests existing content for reuse before you make a request to maximize asset reuse.

Description

IMPGo is an easy-to-use brand marketing platform that keeps everything you need to manage your brand in one shared place . From brand guidelines and data asset management to content creation and distribution, IMPGo offers a comprehensive suite of easy-to-use solutions to help marketing teams manage and grow their brand. With IMPGo, you can centralize all your brand resources and information in one convenient brand hub so everyone can easily locate the assets they need; allow employees to easily customize, personalize and localize engaging on-brand content, ensuring brand consistency and saving creative team resources; and easily distribute content and campaigns across online and offline channels including social media, email, and direct mail. IMPGo is a single solution with multiple benefits: -Maintain brand consistency -Localize, personalize, and customize content -Reduce marketing requests -Improve team collaboration and communication -Engage and empower employees Our mission is to deliver solutions that simplify how marketing teams manage and grow their brand. We are committed to quality, continuous innovation, and concierge-level service so that your success is possible.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Salesforce Yes 
Adobe Acrobat Yes 
Brevo Yes 
Brightcove Yes 
Canva Yes 
Constant Contact No 
Contentful Yes 
IBM Aspera Yes 
Instagram No 
Keynote Yes 
Magento No 
Optimizely One Yes 
Red Marker Yes 
Sanity Yes 
Showell Yes 
Sitecore Yes 
Sprinklr Yes 
Tableau Yes 
Templafy Yes 
Uptempo Yes 

Integrations

Salesforce Yes 
Adobe Acrobat No 
Brevo No 
Brightcove No 
Canva No 
Constant Contact Yes 
Contentful No 
IBM Aspera No 
Instagram Yes 
Keynote No 
Magento Yes 
Optimizely One No 
Red Marker No 
Sanity No 
Showell No 
Sitecore No 
Sprinklr No 
Tableau No 
Templafy No 
Uptempo No 

Pricing Details

Contact us for your personalized quote.
Free Trial Yes 
Free Version No 

Pricing Details

$25.00/month/user
IMPGo offers simple, flexible pricing to fit teams of any size—whether you’re just getting started or rolling out enterprise-wide. We’ll work with you to design the right solution for your brand, budget, and goals. Contact us to discuss a custom plan tailored to your organization’s needs.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises Yes 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Aprimo

Founded

1998

Country

United States

Website

www.aprimo.com

Vendor Details

Company Name

IMPGo

Founded

2022

Country

United States

Website

www.impgo.com

Product Features

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing Yes 
Brand Control Yes 
Customizable Branding Yes 
File Conversion Yes 
Metadata Management Yes 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document Yes 
Search/Filter Yes 
Version Control Yes 
Watermarking Yes 
Workflow Management Yes 

Marketing Planning

Budgeting & Forecasting Yes 
Collaboration Yes 
Flowchart No 
Goal Setting / Tracking Yes 
Marketing Calendar Yes 
Media Planning No 
Predictive Analytics Yes 
Presentation Tools No 
Project Tracking Yes 
Spend Management Yes 

MRM

Activity Planning Yes 
Analytics / ROI Tracking Yes 
Approval Workflow Yes 
Brand Management Yes 
Budgeting & Forecasting Yes 
Content Management Yes 
Digital Asset Management Yes 
Expense Management Yes 
Marketing Calendar No 
Strategic Planning Yes 

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification No 

Brand Management

Approval Process Control Yes 
Artwork Management Yes 
Asset Management Yes 
Change Management Yes 
Fulfillment Distribution Yes 
Project Management Yes 

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing Yes 
Brand Control Yes 
Customizable Branding Yes 
File Conversion Yes 
Metadata Management Yes 
Mobile App Yes 
Reporting/Analytics Yes 
Search Within Document Yes 
Search/Filter Yes 
Version Control Yes 
Watermarking Yes 
Workflow Management Yes 

Direct Mail Automation

A/B Testing Yes 
Analytics/Reporting Yes 
Campaign Management Yes 
Data Import/Export Yes 
Delivery Tracking Yes 
Design Management Yes 
Event Triggered Mailings Yes 
List Scrubbing Yes 
Mailing List Purchasing No 
Mailing Services Integration Yes 
Pre-made Templates Yes 
Printing Services Integration Yes 
Response Alerts Yes 

Email Marketing

A/B Testing No 
Artificial Intelligence Yes 
Auto-Responders Yes 
CAN SPAM Compliance No 
Customer Surveys No 
Drip Campaigns No 
Dynamic Content No 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms No 
Mailing List Management Yes 
Mobile Optimized Emails No 
Reporting/Analytics Yes 
Subscriber Management No 
Template Management Yes 
WYSIWYG Email Editor Yes 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform Yes 
Customizable CTAs Yes 
Drip Campaigns No 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking No 

Alternatives

Alternatives

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