Compare Apify vs. Clay in 2026

Clay

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Description

Apify provides the infrastructure developers need to build, deploy, and monetize web automation tools. The platform centers on Apify Store, a marketplace featuring 10,000+ community-built Actors. These are serverless programs that scrape websites, automate browser tasks, and power AI agents. Developers create Actors using JavaScript, Python, or Crawlee (Apify's open-source crawling library), then publish them to the Store. When other users run your Actor, you earn money. Apify manages the infrastructure, handles payments, and processes monthly payouts to thousands of active developers. Apify Store offers ready-to-use solutions for common use cases: extracting data from Amazon, Google Maps, and social platforms; monitoring prices; generating leads; and much more. Under the hood, Actors automatically manage proxy rotation, CAPTCHA solving, JavaScript-heavy pages, and headless browser orchestration. The platform scales on demand with 99.95% uptime and maintains SOC2, GDPR, and CCPA compliance. For workflow automation, Apify connects to Zapier, Make, n8n, and LangChain. The platform also offers an MCP server, enabling AI assistants like Claude to discover and invoke Actors programmatically.

Description

Clay is a go-to-market automation platform that combines business data enrichment, artificial intelligence, and workflow orchestration for sales and marketing teams. The software provides access to more than 200 data providers and enrichment tools for retrieving professional contact details, firmographic information, technographic data, and buying signals. Its waterfall enrichment functionality searches multiple providers sequentially to identify missing information and improve data coverage. Claygent uses AI-powered web research to investigate companies, identify relevant business information, and generate insights for prospecting and account qualification. The platform supports lead sourcing, account segmentation, territory planning, inbound lead routing, and automated outbound sales workflows. Users can create custom enrichment processes, apply lead scoring rules, and monitor signals such as job changes, hiring activity, and company developments. Clay integrates with CRM platforms such as Salesforce and HubSpot to synchronize enriched records and automate customer database maintenance. Its workflow tools support conditional logic, scheduled execution, webhooks, and AI agents for coordinating multistep GTM processes. Clay also provides tools for building advertising audiences, personalizing outreach, and connecting sales activities with external applications and data sources.

API Access

Has API Yes

API Access

Has API Yes

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Screenshots View All

Integrations

Airtable Yes

GitHub Yes

Grok Bot Yes

Instagram Yes

Mimasa AI Yes

Model Context Protocol (MCP) Yes

Odella Yes

Slack Yes

Zapier Yes

Aimfox No

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Explore All 51 Integrations

Integrations

Airtable Yes

GitHub Yes

Grok Bot Yes

Instagram Yes

Mimasa AI Yes

Model Context Protocol (MCP) Yes

Odella Yes

Slack Yes

Zapier Yes

Aimfox Yes

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Explore All 100 Integrations

Pricing Details

$29 per month

Free, Starter, Scale, Business, and Enterprise plans.

Free Trial Yes

Free Version Yes

Pricing Details

$185/month

Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.

Free Trial Yes

Free Version Yes