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Description
Aori offers a comprehensive suite of tools designed to empower marketers in mastering Google and Microsoft Ads, providing innovative solutions for crafting high-impact campaigns that yield superior results. Among its features, the SEM Tool enables the swift creation of Single Keyword Ad Group (SKAG) and Single Theme Ad Group (STAG) campaigns for both platforms, streamlining the process far more efficiently than traditional editors or web interfaces while utilizing established structures to enhance performance and simplify ongoing management. Moreover, the Microsoft Advertising SKAGs Tool seamlessly integrates with Microsoft Advertising, allowing users to develop SKAG campaigns without the need for data exports from Google. The Budget Manager feature delivers a consolidated view of campaign effectiveness, ensures adherence to predefined budgets, automates crucial tasks to avoid overspending or underspending, and reallocates funds to high-performing campaigns within the Aori framework. Additionally, the Ecom Tool expands these functionalities specifically for ecommerce advertising, ensuring that online retailers can maximize their advertising potential effectively. With these tools, Aori not only simplifies ad management but also significantly boosts the efficiency of marketing efforts.
Description
Product Metrics serves as an AI-enhanced optimization platform designed specifically for Google Shopping and Performance Max campaigns, catering to e-commerce brands and performance marketing teams that handle advertising at the individual product level.
Traditional shopping campaigns often allocate budgets at the campaign or ad group tier, whereas profitability is assessed at the product tier, leading many advertisers to inadvertently invest substantial portions of their budgets into products yielding minimal or no returns. Research in the industry frequently indicates that a significant 30–40% of Shopping expenditures are directed toward underperforming items, primarily due to the absence of effective tools that help advertisers segment and prioritize their products based on actual performance and overall business value.
Central to the platform’s functionality is the Labelizer, an advanced segmentation engine that integrates seamlessly with Google Ads and first-party data sources. Through AI-driven insights, it meticulously analyzes each product, categorizing them into one of five distinct performance segments, enabling advertisers to make more informed decisions regarding their budget allocations. This innovative approach not only enhances efficiency but also maximizes return on investment for e-commerce businesses.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Pricing Details
$60.00/month/user
Free Trial
Free Version
Pricing Details
$10/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Aori
Founded
2017
Country
USA
Website
aori.com
Vendor Details
Company Name
Product Metrics
Founded
2021
Website
www.productmetrics.io
Product Features
PPC
A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder
Search Engine Marketing (SEM)
A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign