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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Animo is a cloud-based platform designed for measuring and optimizing media, catering to brand marketing, analytics teams, and agencies. It integrates online advertising with offline media activities within a collaborative workspace, facilitating comprehensive reporting, marketing mix modeling, and strategic planning across multiple channels. The platform's Online Dashboard links various advertising platforms, consolidating campaign data such as expenditures, impressions, clicks, conversions, and return on investment into a single interface. It employs online models to estimate the impact of different channels and guide budget allocation, while its offline tools evaluate the effectiveness of television, radio, and out-of-home advertising against measurable business results, including detailed TV spot analysis at 15-minute increments. Additionally, a Media Planner feature allows users to simulate pre-campaign scenarios, and marketing data can be accessed via AI assistants through a Model Context Protocol connection. The flexible, modular design offers support for both digital-only and integrated online and offline measurement, making it a versatile solution for modern marketing needs. This comprehensive approach ensures that users can make informed decisions based on a holistic view of their media performance.

Description

Analyze visitor behaviors to determine the most effective marketing channel. Assess the impact of various marketing initiatives by examining how users engage with content across multiple platforms, including exposure, access, and user acquisition metrics. Consolidate data from all interaction points throughout different user journeys, such as the official website, WeChat, emails, content marketing efforts, and exhibitions, to facilitate accurate cross-channel attribution. By comparing the customer acquisition and conversion rates of each channel, businesses can refine their marketing strategies in real-time for better results. Implement an online form to automatically gather information when customers fill it out, seamlessly adding them to the contact list. Knight provides versatility by supporting a range of form types tailored to diverse marketing situations, including advertising landing pages, official website registrations, and event sign-ups. Additionally, incorporate identifiable QR codes into emails, articles, and printed materials to track the effectiveness of call-to-action efforts and enhance engagement. This multifaceted approach allows for a comprehensive understanding of customer interactions and preferences.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

ChatGPT Yes 
Claude Yes 
Google Ads Yes 
Google Analytics Yes 
Google Search Console Yes 
LinkedIn Ads Yes 
Meta Ads Yes 
Model Context Protocol (MCP) Yes 
Outbrain Yes 
Snapchat Ads Yes 
Taboola Yes 
TikTok Ads Yes 
WeChat No 
YouTube Yes 

Integrations

ChatGPT No 
Claude No 
Google Ads No 
Google Analytics No 
Google Search Console No 
LinkedIn Ads No 
Meta Ads No 
Model Context Protocol (MCP) No 
Outbrain No 
Snapchat Ads No 
Taboola No 
TikTok Ads No 
WeChat Yes 
YouTube No 

Pricing Details

$100/month
The Online Dashboard starts at $750/month with no minimum contract. Online MMM starts at $1,750/month; offline optimization starts at $2,000/month. Some advanced options are priced by data volume.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Animo

Founded

2023

Country

Israel

Website

animo-tech.com

Vendor Details

Company Name

Knight SaaS SCRM

Founded

2014

Country

China

Website

www.knight-crm.com/en/

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Product Features

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Social CRM

Calendar/Reminder System No 
Customer Support No 
Email Marketing No 
Lead Capture No 
Lead Nurturing No 
Live Chat No 
Marketing Automation Integration No 
Multi-Channel Social Integration No 
Social Media Monitoring No 
Task Management No 

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