Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Animo is a cloud-based platform designed for measuring and optimizing media, catering to brand marketing, analytics teams, and agencies. It integrates online advertising with offline media activities within a collaborative workspace, facilitating comprehensive reporting, marketing mix modeling, and strategic planning across multiple channels. The platform's Online Dashboard links various advertising platforms, consolidating campaign data such as expenditures, impressions, clicks, conversions, and return on investment into a single interface. It employs online models to estimate the impact of different channels and guide budget allocation, while its offline tools evaluate the effectiveness of television, radio, and out-of-home advertising against measurable business results, including detailed TV spot analysis at 15-minute increments. Additionally, a Media Planner feature allows users to simulate pre-campaign scenarios, and marketing data can be accessed via AI assistants through a Model Context Protocol connection. The flexible, modular design offers support for both digital-only and integrated online and offline measurement, making it a versatile solution for modern marketing needs. This comprehensive approach ensures that users can make informed decisions based on a holistic view of their media performance.
Description
Say goodbye to the hassle of manually transferring your marketing data: With the ability to automatically export all your advertising information to Google Sheets every hour, you can stay continuously informed about your marketing campaigns and their performance. Research indicates that a staggering 82% of marketers have submitted inaccurate reports to their executive teams due to reliance on outdated information. Furthermore, 92% of digital marketers find themselves bogged down, spending excessive time gathering data from multiple sources for internal reporting purposes. For just 25 Euros a month, you can take advantage of BetterMetrics's incredible marketing data automation. If you find yourself dedicating more than an hour each month to generate reports, copy data, and organize it in spreadsheets—and let's face it, you likely invest much more time than that!—then utilizing BetterMetrics’ automated PPC reporting means reclaiming that time for more productive tasks that can enhance your business and boost revenue. It’s a win-win situation that you certainly don’t want to miss out on!
API Access
Has API
Yes
API Access
Has API
No
Integrations
ChatGPT
Yes
Claude
Yes
Claude Duet
Yes
Claude for Legal
Yes
Google Ads
Yes
Google Analytics
Yes
Google Search Console
Yes
LinkedIn Ads
Yes
Meta Ads
Yes
Model Context Protocol (MCP)
Yes
Integrations
ChatGPT
No
Claude
No
Claude Duet
No
Claude for Legal
No
Google Ads
No
Google Analytics
No
Google Search Console
No
LinkedIn Ads
No
Meta Ads
No
Model Context Protocol (MCP)
No
Pricing Details
$100/month
The Online Dashboard starts at $750/month with no minimum contract. Online MMM starts at $1,750/month; offline optimization starts at $2,000/month. Some advanced options are priced by data volume.
Free Trial
Yes
Free Version
No
Pricing Details
$49 per month
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Animo
Founded
2023
Country
Israel
Website
animo-tech.com
Vendor Details
Company Name
BetterMetrics
Founded
2019
Country
Denmark
Website
bettermetrics.io
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No