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features
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support

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Description

Designed for accurate and scalable identity resolution, Amperity's platform fulfills the need for a comprehensive customer 360 foundation. By introducing an innovative method for large-scale identity resolution, discover how we have transformed the way brands utilize customer data effectively. Convert unrefined customer information into a driving force that enhances your organization across marketing, analytics, and IT functions. Eliminate the hassles of data manipulation and complex queries. Provide precise, impactful insights consistently throughout your organization. With speed, scalability, and security, our platform can easily manage extensive datasets while upholding user privacy. Our skilled teams collaborate with you to achieve up to a 10X return on your investment. This customer data platform is designed for the entire organization, catering to all users and integrating seamlessly with various tools. Our methodology clarifies disorganized data and allows you to leverage it quickly. With our industry-leading support and guidance, you can trust in our patented, AI-driven Customer 360 solution to maximize your data potential. In this way, organizations can stay ahead of their competitors while making data-driven decisions that foster growth.

Description

Mercana is an innovative customer intelligence platform fueled by artificial intelligence, tailored specifically for direct-to-consumer e-commerce brands to effectively analyze, enhance, and leverage their existing customer data to foster growth. It seamlessly integrates with a company's customer database, enriching each profile with more than 100 distinct data points, which encompass aspects like social media activity, professional history, demographics, interests, and behavioral cues, thus creating a comprehensive and actionable portrait of every customer. The platform excels in pinpointing high-value individuals, including influencers, executives, athletes, and corporate buyers across over 15 distinct categories, utilizing AI to identify patterns and reveal VIP customers that would typically go unnoticed. Once these key individuals are identified, Mercana equips businesses with a suite of built-in tools for proactive engagement, including automated outreach capabilities through email, Instagram, and LinkedIn, alongside a pipeline management system to monitor and nurture relationships. In addition, its AI-driven search functionality empowers teams to easily query their customer base, facilitating informed decision-making and tailored marketing efforts. This holistic approach not only enhances customer understanding but also drives meaningful interactions that can significantly boost sales.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Attentive Yes 
Bubblehouse Yes 
Canopy Yes 
Criteo Commerce Growth Yes 
Databricks Yes 
HubSpot CRM No 
Instagram No 
Klaviyo No 
LinkedIn No 
Shopify No 

Integrations

Attentive No 
Bubblehouse No 
Canopy No 
Criteo Commerce Growth No 
Databricks No 
HubSpot CRM Yes 
Instagram Yes 
Klaviyo Yes 
LinkedIn Yes 
Shopify Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$79 per month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Amperity

Founded

2016

Country

United States

Website

amperity.com

Vendor Details

Company Name

Mercana

Country

United States

Website

www.mercana.so/

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching No 
GDPR Compliance No 
Personalization Yes 
Predictive Modeling No 

Alternatives

Alternatives

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Veeva Link

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