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features
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Description

Amobee serves as a comprehensive advertising solution that merges various forms of media, including traditional TV, connected TV, digital, and social media advertising, thereby allowing advertisers to reach their target audiences seamlessly across multiple channels. The platform promotes streamlined processes for planning, purchasing, and evaluating campaigns, which enhances overall performance. By utilizing features such as TV amplifiers, advertisers can broaden their linear TV audience targeting to include connected TV, digital, and social media platforms, thereby gaining enhanced control over their advertising strategies. Amobee's 4Screen reports deliver comprehensive insights into consumer behaviors throughout the entire marketing funnel, facilitating informed, data-driven decision-making. Furthermore, it provides broadcasters with tools to maximize revenue across their media assets, ensuring they optimize yield from all television formats through integrated planning, sales, and measurement solutions. This holistic approach not only boosts efficiency but also empowers advertisers and broadcasters to adapt to the rapidly evolving media landscape.

Description

TrueX stands as the pioneering platform for CTV engagement, extending its capabilities across various screens. This innovative platform empowers consumers to select their ad experiences through the first value exchange product, which is proven to yield impactful outcomes. Consequently, viewers enjoy an enhanced experience, while publishers face a reduced ad load, and advertisers see a fivefold increase in brand impact compared to traditional video ads. By targeting audiences that actively engage with a TrueX unit, you can ensure your advertisements gain visibility. You have the option to choose from ready-made Blueprints or utilize our Creative Studio to unleash your creativity. This platform allows you to exchange interactions with your brand for the most coveted resource today: human attention. Additionally, you can monitor your brand’s growth with in-unit surveys to evaluate the success of your marketing efforts. Providing consumers with the autonomy to decide how they experience ads demonstrates to them that your brand values their attention and appreciates their time. Ultimately, this approach fosters a deeper connection between brands and their audiences, paving the way for more meaningful engagements.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

MINT

Integrations

MINT

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Amobee

Founded

2005

Country

United States

Website

www.amobee.com

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/media/truex/

Product Features

Alternatives

Alternatives

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