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features
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support

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Description

Enhance your revenue stream through a straightforward server-to-server header bidding integration that opens the door to exclusive demand from Amazon and other potential buyers. This approach combines distinctive product advertisements from Amazon with additional buyer demand, ensuring that all bidders are given an equal and transparent opportunity to compete. With just one integration, you can connect to a wide array of buyers, making it easy to automatically establish ad server line items with only a few clicks. Accessing diverse demand is streamlined through a single click-through agreement, which consolidates all earnings into one payment made within a mere 60 days. By facilitating ads from both Amazon and other buyers, you can significantly reduce latency thanks to a single ad call to our server. The Unified Ad Marketplace operates as an invitation-only service, specifically tailored for web publishers who either directly represent their site or have exclusive rights, utilizing Google Ad Manager (previously known as DoubleClick for Publishers or DFP) as their advertising server. Our buyer network on UAM features well-known partners such as OpenX, PubMatic, Magnite, Index Exchange, and Smaato, with plans to continuously integrate new demand partners to keep the list current and expanding. This ensures that publishers can maximize their monetization potential while utilizing the latest bidding technologies available.

Description

By equipping publishers with both monetization opportunities and enhanced control, we foster innovation through a combination of open-source and enterprise tools. Access powerful A/B testing tools designed to refine your wrapper configuration, ultimately boosting incremental revenue. OpenWrap seamlessly integrates with Identity Hub, PubMatic’s premier ID management solution, enabling publishers to quickly engage their top ID partners with minimal effort. This approach enhances workflow efficiency while simultaneously lowering ongoing technical development, legal compliance, and operational expenses. Wrapper solutions represent a significant advancement in the header bidding landscape. Our latest guide thoroughly examines the advantages and disadvantages of various wrapper implementations—be it client-side, server-side, or hybrid—while also addressing recent shifts in header bidding, including the rise of OTT bidding. Additionally, we delve into the value of incorporating identity resolution products like PubMatic Identity Hub, all within the context of an enterprise-grade header bidding solution built on Prebid technology. With these insights, publishers can make well-informed decisions to optimize their monetization strategies.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Amazon Ads
Google Ad Manager
Magnite
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Sovrn

Integrations

Amazon Ads
Google Ad Manager
Magnite
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Sovrn

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

aps.amazon.com/aps/unified-ad-marketplace/

Vendor Details

Company Name

PubMatic

Country

United States

Website

pubmatic.com/products/openwrap/

Product Features

Alternatives

Alternatives

HeadBidder Reviews

HeadBidder

FM Labs LLC