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Description
Boost your revenue and minimize latency seamlessly through a single connection to our server-to-server marketplace. Our auction-level analytics ensure that the highest bid is always the victor, with no charges for publishers and just a minimal $0.01 CPM for bidders. Collaborate more effectively with your favorite partners, such as Amazon, while gaining access to over 50 additional buyers. By making a single ad call from your page or app, Transparent Ad Marketplace takes care of the rest on the server-side. You can leverage exclusive Amazon demand and benefit from our expertise in developing scalable infrastructure. A simple SDK setup allows all demand partners to compete simultaneously. Effortlessly integrate with ad-tech services designed to enhance your business growth. These integrations require no additional development efforts and include dedicated support from APS. Expand your partner network with ease, thanks to our turnkey monetization solution suitable for publishers of any scale. The only prerequisite for utilizing TAM is an active connection with the multi-slot header bidding tag from Amazon Publisher Services (APS), ensuring a straightforward path to increased profitability. Overall, this system streamlines ad management while maximizing potential earnings.
Description
The Genesis SSP, powered by Page Intelligence, enhances outstream video performance significantly. It dynamically tests and chooses from various formats based on real-time user consumption patterns, ensuring that the ad format which elicits the best user response for a given page is utilized. This approach not only fosters a more enjoyable ad experience for users but also boosts overall performance metrics. Users benefit from intuitive performance reporting that offers deeper insights into ad effectiveness. Additionally, the system incorporates third-party data integrations to evaluate the quality of the publisher's inventory, while implementing fraud filtering measures to safeguard publishers and build advertiser trust. With capabilities for real-time bidding, PMP, and deal ID management, all transactions can be handled efficiently in one location. The platform also supports multi-screen video, maximizing advertising potential across desktop, mobile, and OTT devices. Page-level yield optimization techniques are employed to increase revenue, and the system collects user behavior and attention data for every individual page (URLs), rather than being limited to the domain level. This data is utilized to create comprehensive indexes that assess page attention, identify trending content, and predict ad performance, thereby offering a holistic view of user engagement with advertisements.
API Access
Has API
API Access
Has API
Integrations
Amazon Ads
DV Publisher Suite
Freestar
Magnite
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Smoot AI
Snigel
Integrations
Amazon Ads
DV Publisher Suite
Freestar
Magnite
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Smoot AI
Snigel
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Amazon
Country
United States
Website
aps.amazon.com/aps/transparent-ad-marketplace/
Vendor Details
Company Name
Genesis Media
Founded
2010
Country
United States
Website
genesismedia.com/platform/
Product Features
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization