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Description

Your brand can leverage Amazon Brand Lift to gauge various metrics such as recognition, attitudes, preferences, favorability, intention, and recall related to your advertisements. Insights from the Amazon Shopper Panel community contribute valuable information on how your campaigns perform against your brand measurement objectives. The studios associated with Amazon's Brand Lift are specifically crafted to help advertisers assess the effectiveness of their campaigns within the upper and middle sections of the marketing funnel in a straightforward, prompt, and secure manner. With Amazon Brand Lift, you can observe a comprehensive increase in brand metrics for your advertisements while also breaking down the aggregate survey findings by audience demographics, including age, family income, gender identity, advertisement frequency, ad type, and the devices used. You can select the specific campaign for evaluation, formulate survey questions with the help of provided templates, and access your study outcomes whenever needed. Additionally, results can be obtained directly through the Amazon Ads API, ensuring that you have a continuous stream of data to refine your advertising strategies. This comprehensive approach not only enhances your understanding of consumer perception but also aids in making informed marketing decisions.

Description

IRIS+ serves as the widely recognized platform for impact investors aiming to assess, manage, and enhance their social and environmental contributions. This system offers a detailed framework that effectively converts intentions regarding impact into quantifiable outcomes, providing essential tools and guidance for integrating social and environmental considerations into investment strategies, alongside traditional measures of risk and return. By improving the clarity and comparability of data, IRIS+ allows investors to articulate their objectives, strategies, and anticipated outcomes in a shared vernacular; gain insights from empirical research and exemplary practices; evaluate performance based on fundamental metrics and standardized data categories; utilize impact data to foster improved results; and relay performance information to stakeholders through uniform data and templates. Additionally, the system is designed to meet the specific profiles and priorities of users, enabling them to choose impact themes and align with Sustainable Development Goals (SDGs) that resonate with their investment philosophy, which they can subsequently organize into customized frameworks for easier implementation. This adaptability ensures that IRIS+ remains relevant and effective for a diverse range of investors committed to making a positive difference.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads
Impact Toolkit

Integrations

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads
Impact Toolkit

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/measurement-analytics/brand-lift

Vendor Details

Company Name

The Global Impact Investing Network

Founded

2009

Country

United States

Website

iris.thegiin.org

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Alternatives

Alternatives

Impact Toolkit Reviews

Impact Toolkit

The Global Impact Investing Network
Impact Investor Tool Reviews

Impact Investor Tool

Impact Institute