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Description
Your brand can leverage Amazon Brand Lift to gauge various metrics such as recognition, attitudes, preferences, favorability, intention, and recall related to your advertisements. Insights from the Amazon Shopper Panel community contribute valuable information on how your campaigns perform against your brand measurement objectives. The studios associated with Amazon's Brand Lift are specifically crafted to help advertisers assess the effectiveness of their campaigns within the upper and middle sections of the marketing funnel in a straightforward, prompt, and secure manner. With Amazon Brand Lift, you can observe a comprehensive increase in brand metrics for your advertisements while also breaking down the aggregate survey findings by audience demographics, including age, family income, gender identity, advertisement frequency, ad type, and the devices used. You can select the specific campaign for evaluation, formulate survey questions with the help of provided templates, and access your study outcomes whenever needed. Additionally, results can be obtained directly through the Amazon Ads API, ensuring that you have a continuous stream of data to refine your advertising strategies. This comprehensive approach not only enhances your understanding of consumer perception but also aids in making informed marketing decisions.
Description
IRIS+ serves as the widely recognized platform for impact investors aiming to assess, manage, and enhance their social and environmental contributions. This system offers a detailed framework that effectively converts intentions regarding impact into quantifiable outcomes, providing essential tools and guidance for integrating social and environmental considerations into investment strategies, alongside traditional measures of risk and return. By improving the clarity and comparability of data, IRIS+ allows investors to articulate their objectives, strategies, and anticipated outcomes in a shared vernacular; gain insights from empirical research and exemplary practices; evaluate performance based on fundamental metrics and standardized data categories; utilize impact data to foster improved results; and relay performance information to stakeholders through uniform data and templates. Additionally, the system is designed to meet the specific profiles and priorities of users, enabling them to choose impact themes and align with Sustainable Development Goals (SDGs) that resonate with their investment philosophy, which they can subsequently organize into customized frameworks for easier implementation. This adaptability ensures that IRIS+ remains relevant and effective for a diverse range of investors committed to making a positive difference.
API Access
Has API
API Access
Has API
Integrations
Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads
Impact Toolkit
Integrations
Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads
Impact Toolkit
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
advertising.amazon.com/measurement-analytics/brand-lift
Vendor Details
Company Name
The Global Impact Investing Network
Founded
2009
Country
United States
Website
iris.thegiin.org
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics