Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Akcelo, utilizing its advanced header bidding technology, empowers website and mobile app publishers to secure the highest possible payment for every advertising impression, regardless of the formats employed. The advertising platform from Akcelo integrates state-of-the-art client-side and server-side header bidding technologies. Additionally, our optimization engine leverages systematic A/B testing powered by machine learning, enabling the application of optimal settings in real time for all our advertising partners, including dynamic floor pricing, time-outs, and bid-scaling. This sophisticated approach ultimately enhances the performance of each advertising impression, maximizing the cost per mille (CPM) and ensuring that publishers receive the best returns for their inventory. Consequently, Akcelo stands out as a leader in driving revenue optimization for digital advertising.

Description

Nielsen Media Impact serves as an all-encompassing media planning tool aimed at assisting agencies, advertisers, and publishers in making financially savvy choices regarding audience engagement with their content and advertising efforts. This solution is structured into two main components: the insights module, which provides users with the ability to delve into detailed data concerning consumer media habits and pinpoint the most effective platforms for audience engagement, and the planning module, which facilitates the enhancement of media strategies and the development of various planning scenarios to judiciously distribute GRP flights, weights, and budgets. Among its notable features is the capacity to examine past campaign data to gain insights into how well the target audience was engaged, assess budget modifications and media distribution to enhance overall performance, scrutinize schedules while experimenting with different scenarios to elevate impression levels and optimize flighting patterns, and establish customizable KPIs that aid in crafting marketing strategies aimed at fulfilling specific objectives. Additionally, the platform encourages a data-driven approach to media planning, empowering users to make informed decisions that align with their marketing goals.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Akcelo

Country

France

Website

akcelo.io

Vendor Details

Company Name

Nielsen

Founded

1923

Country

United States

Website

www.nielsen.com/solutions/media-planning/media-impact/

Product Features

Product Features

Alternatives

Alternatives

Nielsen ONE Reviews

Nielsen ONE

Nielsen
Be Addy Reviews

Be Addy

Be-Addy!
Strike Social Reviews

Strike Social

Strike Exchange