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Description
Digital viewers demand immediate access to video content and a seamless viewing experience across all devices and locations. Factors that can detract from this experience, such as delays in loading, subpar video quality, and frequent buffering, can result in decreased audience engagement, increased drop-off rates, negative perceptions of the brand, and a diminished chance of viewers returning. The importance of addressing the relationship between video quality, consistent performance, and overall business outcomes cannot be overstated. Gaining insight into your audience's online viewing habits from both a quality and engagement perspective is essential for maintaining a strong grasp on your business's health. Furthermore, having clear visibility into video performance quality is vital for revealing important insights about your viewers, which ultimately affects the long-term sustainability of your business and its success in the competitive digital landscape.
Description
Unlike typical market research tools that depend on a singular data source and methodology, Helixa Discovery integrates various data sets for a more comprehensive understanding of any audience. You can create intricate personas that inform your strategies by analyzing audience interests, demographics, and psychographics, all meticulously adjusted to reflect the broader US population. The combination of your social listening tool with Helixa enhances your insights significantly. Dive deeper into the individuals behind the Tweets to learn about their interests, including their media preferences, brand loyalties, and motivational factors. Where interests intersect with consumption, the trusted MRI-Simmons (GfK) data, paired with the up-to-date capabilities of Helixa Discovery, enables you to link influencers, interests, media, and product consumption through a lens that mirrors real-world behaviors. This approach allows you to identify beneficial opportunities in your influencer marketing efforts. By discovering, validating, and ranking potential influencers, you gain insights into the quality and engagement level of their followers, ultimately broadening your reach and impact in the market. This holistic view not only enhances your marketing strategies but also empowers you to make informed decisions that resonate with your target audience.
API Access
Has API
API Access
Has API
Integrations
Akamai
Evolv Al
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Akamai Technologies
Founded
1998
Country
United States
Website
www.akamai.com/products/media-analytics
Vendor Details
Company Name
Helixa
Founded
2018
Country
United States
Website
www.helixa.ai/solutions
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
