Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Deliver tailored and seamless customer interactions while ensuring robust security measures. Akamai Identity Cloud is a cloud-based SaaS offering that streamlines customer identity and access management (CIAM). Specifically designed for consumer-focused applications, Identity Cloud offers the scalable framework essential for engaging, managing, and converting millions of users. It comes equipped with customizable features for registration, authentication, and single sign-on (SSO), alongside tools for consent and preference management, easy integration with your marketing technology ecosystem, and advanced data analytics capabilities. Enhanced safeguards for customer data facilitate compliance with privacy regulations without diminishing the overall user experience. For applications that are crucial to business success, where customer experience, scalability, and performance are non-negotiable, brands turn to Identity Cloud. Effortlessly facilitate omnichannel access through SSO and a diverse range of authentication options, including social login, directory services, and OpenID Connect (OIDC). With these features, businesses can efficiently foster stronger relationships with their customers.

Description

Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Databricks
Eyeota
Flexopus
Next Identity
OAuth
Proximic by Comscore
RadiantOne
Trusona

Integrations

Databricks
Eyeota
Flexopus
Next Identity
OAuth
Proximic by Comscore
RadiantOne
Trusona

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Akamai Technologies

Founded

1998

Country

United States

Website

www.akamai.com/us/en/products/security/identity-cloud.jsp

Vendor Details

Company Name

TransUnion

Founded

1968

Country

United States

Website

www.transunion.com/solution/truaudience

Product Features

Customer Identity and Access Management (CIAM)

Access Certification
Access Management
Analytics / Reporting
Automatic User/Device Recognition
Behavioral Analytics
Credential Management
Data Security
Multi-Factor Authentication (MFA)
Privacy / Consent Management
Real Time Notifications
Self-Service Portal
Single Sign On
User Provisioning

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Alternatives

Alternatives

ONEcount Reviews

ONEcount

GCN Publishing, Inc.