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Description
Deliver tailored and seamless customer interactions while ensuring robust security measures. Akamai Identity Cloud is a cloud-based SaaS offering that streamlines customer identity and access management (CIAM). Specifically designed for consumer-focused applications, Identity Cloud offers the scalable framework essential for engaging, managing, and converting millions of users. It comes equipped with customizable features for registration, authentication, and single sign-on (SSO), alongside tools for consent and preference management, easy integration with your marketing technology ecosystem, and advanced data analytics capabilities. Enhanced safeguards for customer data facilitate compliance with privacy regulations without diminishing the overall user experience. For applications that are crucial to business success, where customer experience, scalability, and performance are non-negotiable, brands turn to Identity Cloud. Effortlessly facilitate omnichannel access through SSO and a diverse range of authentication options, including social login, directory services, and OpenID Connect (OIDC). With these features, businesses can efficiently foster stronger relationships with their customers.
Description
Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.
API Access
Has API
API Access
Has API
Integrations
Databricks
Eyeota
Flexopus
Next Identity
OAuth
Proximic by Comscore
RadiantOne
Trusona
Integrations
Databricks
Eyeota
Flexopus
Next Identity
OAuth
Proximic by Comscore
RadiantOne
Trusona
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Akamai Technologies
Founded
1998
Country
United States
Website
www.akamai.com/us/en/products/security/identity-cloud.jsp
Vendor Details
Company Name
TransUnion
Founded
1968
Country
United States
Website
www.transunion.com/solution/truaudience
Product Features
Customer Identity and Access Management (CIAM)
Access Certification
Access Management
Analytics / Reporting
Automatic User/Device Recognition
Behavioral Analytics
Credential Management
Data Security
Multi-Factor Authentication (MFA)
Privacy / Consent Management
Real Time Notifications
Self-Service Portal
Single Sign On
User Provisioning
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Customer Journey Mapping Tools
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates
Tag Management
Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control