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Description

Attribution based on individual users and the assessment of campaigns for both web and mobile platforms is essential. Gain comprehensive insights into your campaigns across various channels, devices, and platforms through tools designed for cohesive measurement, campaign analysis, and precise attribution. With a customizable dashboard, you can effectively showcase a wide range of holistic measurement metrics. Airbridge’s robust measurement features enable an in-depth evaluation of your marketing campaigns, utilizing diverse metrics such as engagement rates, uninstall counts, retention figures, impressions, costs, and revenue generation. Accurately measure and attribute conversions to their corresponding media, devices, and platforms. Our last-click and statistical multi-touch models facilitate the tracking of intricate non-linear customer journeys, allowing for a detailed understanding of the impact each campaign, channel, platform, and search keyword has on customer conversions. Furthermore, you can customize detection parameters paired with validation rules to ensure authentic measurement. With Airbridge, you can effectively eliminate unnecessary expenditures due to ad fraud while maximizing your marketing ROI. Ultimately, this comprehensive approach not only enhances campaign effectiveness but also drives better decision-making for future marketing strategies.

Description

FraudScore is an anti-fraud solution that was developed by a team made up of data scientists, digital marketers, and experts in ad fraud. FraudScore has been trusted by industry leaders since 2016. It works with both desktop and mobile traffic, providing protection against all forms of ad fraud. FraudScore uses a "fraud score" system to determine whether a decision is made. Every install, conversion, traffic source, offer, and other information is assigned a fraud score. This gives an evaluation of the likelihood and severity of fraud and a detailed explanation of fraud patterns. This unique approach allows clients to build strong fraud cases, explain their position for each incident, and also allows for negotiation. FraudScore is a full-stack platform that detects ad fraud at every stage of the ad funnel, from prebid requests, impressions, clicks analysis to installs and conversions scoring.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Amplitude Yes 
Braze Yes 
FlashClick No 
Google Ads Yes 
MobileAction Yes 
WillBot Yes 
tvScientific Yes 

Integrations

Amplitude No 
Braze No 
FlashClick Yes 
Google Ads No 
MobileAction No 
WillBot No 
tvScientific No 

Pricing Details

Prices based on daily active users
Free Trial No 
Free Version No 

Pricing Details

$290 per month
Different rates for Clicks, Installs and Conversions.
Personal rates for mobile developers.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

AB180

Founded

2015

Country

South Korea

Website

www.airbridge.io

Vendor Details

Company Name

FraudScore

Founded

2016

Country

Spain

Website

www.fraudscore.ai

Product Features

Click Fraud

Account Alerts No 
Activity Monitoring No 
IP Address Monitoring No 
IP Blocking No 
Keyword Tracking No 
Refund Management No 
Risk Assessment No 
Time on Site Tracking No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Click Fraud

Account Alerts Yes 
Activity Monitoring Yes 
IP Address Monitoring Yes 
IP Blocking Yes 
Keyword Tracking Yes 
Refund Management No 
Risk Assessment No 
Time on Site Tracking No 

Fraud Detection

Access Security Management No 
Check Fraud Monitoring Yes 
Custom Fraud Parameters Yes 
For Banking Yes 
For Crypto Yes 
For Insurance Industry No 
For eCommerce Yes 
Internal Fraud Monitoring No 
Investigator Notes No 
Pattern Recognition No 
Transaction Approval No 

Alternatives

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