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Description

Attribution based on individual users and the assessment of campaigns for both web and mobile platforms is essential. Gain comprehensive insights into your campaigns across various channels, devices, and platforms through tools designed for cohesive measurement, campaign analysis, and precise attribution. With a customizable dashboard, you can effectively showcase a wide range of holistic measurement metrics. Airbridge’s robust measurement features enable an in-depth evaluation of your marketing campaigns, utilizing diverse metrics such as engagement rates, uninstall counts, retention figures, impressions, costs, and revenue generation. Accurately measure and attribute conversions to their corresponding media, devices, and platforms. Our last-click and statistical multi-touch models facilitate the tracking of intricate non-linear customer journeys, allowing for a detailed understanding of the impact each campaign, channel, platform, and search keyword has on customer conversions. Furthermore, you can customize detection parameters paired with validation rules to ensure authentic measurement. With Airbridge, you can effectively eliminate unnecessary expenditures due to ad fraud while maximizing your marketing ROI. Ultimately, this comprehensive approach not only enhances campaign effectiveness but also drives better decision-making for future marketing strategies.

Description

At Confiant, we keep our data transparent, our research up to date, and our anti-Malvertising platform highly customizable–so you have the power to be as involved and in control as you want to be. Leverage the most intelligent ad quality and security solution with the data and actionable threat intelligence needed to maximize your digital protection. And benefit from the most sophisticated ad tech integrations so you’re always covered with unparalleled visibility across all demand sources for publishers, ad platforms via standard industry interfaces, and for mobile app publishers via SDK. Since 2013, our mission has been to protect online users and organizations of all sizes. Confiant is trusted by customers like Microsoft, Insider, and IBM. And after 100+ years of combined experience in online security, our world-class team built the world’s only Malvertising Attack Matrix that maps the tactics, techniques and procedures in malvertising today, so that you can stay one step ahead. Our platform oversees trillions of ad transactions and detects millions of malicious events, every month. And it just keeps getting better.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Amazon API Gateway No 
Amazon Ads No 
Amplitude Yes 
Braze Yes 
Google Ad Manager No 
Google Ads Yes 
Insticator No 
MediaMath No 
MobileAction Yes 
Prebid No 
PubMatic No 
Raptive No 
Vuukle No 
WillBot Yes 
tvScientific Yes 

Integrations

Amazon API Gateway Yes 
Amazon Ads Yes 
Amplitude No 
Braze No 
Google Ad Manager Yes 
Google Ads No 
Insticator Yes 
MediaMath Yes 
MobileAction No 
Prebid Yes 
PubMatic Yes 
Raptive Yes 
Vuukle Yes 
WillBot No 
tvScientific No 

Pricing Details

Prices based on daily active users
Free Trial No 
Free Version No 

Pricing Details

Contact for quote.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

AB180

Founded

2015

Country

South Korea

Website

www.airbridge.io

Vendor Details

Company Name

Confiant

Founded

2013

Country

United States

Website

www.confiant.com

Product Features

Click Fraud

Account Alerts No 
Activity Monitoring No 
IP Address Monitoring No 
IP Blocking No 
Keyword Tracking No 
Refund Management No 
Risk Assessment No 
Time on Site Tracking No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Click Fraud

Account Alerts Yes 
Activity Monitoring Yes 
IP Address Monitoring Yes 
IP Blocking Yes 
Keyword Tracking No 
Refund Management No 
Risk Assessment Yes 
Time on Site Tracking No 

Alternatives

Alternatives