Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Aforza provides an extensive range of cloud and mobile applications tailored for Consumer Packaged Goods (CPG) companies, aimed at improving profitability across diverse roles, markets, categories, and channels. Utilizing the robust infrastructures of Salesforce and Google Cloud, Aforza ensures ongoing innovation through three annual releases, which prioritize scalability and security for larger enterprises. The platform effectively bridges the gap between planning and execution, enhancing profitability with features that include trade promotion management, revenue growth management, key account management, retail execution, distributor management, telesales, B2B commerce, photo automation, and analytics & insights. Additionally, Aforza introduces Vertical AI, known as Ava, which acts as a commercial excellence coach, enhancing team productivity and facilitating more informed decision-making across various scenarios. The platform's extensibility also supports customization to cater to specific business requirements, enabling projects to be completed 30% faster while demanding 50% less effort. With such capabilities, Aforza positions itself as a key player in driving efficiency and growth within the CPG sector.
Description
Consumer Goods Cloud is an AI-powered platform designed specifically for brands in the consumer goods industry. It unifies planning and execution processes across sales, merchandising, trade marketing, and customer service teams. With a connected data foundation, organizations gain a single view of accounts, opportunities, and retail performance metrics. Account managers can create collaborative customer business plans that align volume targets, trade spend, and promotional strategies. Trade promotion tools offer visual planning calendars, funds management, and scenario modeling to drive smarter investment decisions. Field representatives can plan store visits, complete tasks through mobile apps, and capture real-time insights even while offline. Embedded AI delivers actionable recommendations that improve forecasting, optimize execution, and highlight growth opportunities. Service teams benefit from automated case routing and integrated service consoles for improved responsiveness. Consumer Goods Cloud also integrates seamlessly with analytics, data platforms, and system connectors for enhanced visibility. Together, these capabilities empower consumer goods companies to increase revenue, strengthen retailer partnerships, and improve operational efficiency.
API Access
Has API
API Access
Has API
Integrations
Salesforce
Cleo Integration Cloud
Collate
Google Cloud Platform
Integrations
Salesforce
Cleo Integration Cloud
Collate
Google Cloud Platform
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Aforza
Founded
2019
Country
United States
Website
aforza.com
Vendor Details
Company Name
Salesforce
Founded
1999
Country
United States
Website
www.salesforce.com/consumer-goods/cloud/
Product Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion
Product Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management