Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.
Description
Shopkick, developed by Trax, is a platform designed to enhance shopper engagement by turning the shopping process into an interactive game, rewarding users for various activities such as browsing content, interacting with merchandise in stores, and completing purchases. In contrast to conventional discount strategies, Shopkick motivates consumer actions through a system of "kicks," which can be accrued by scanning product barcodes, watching promotional videos, or submitting purchase receipts. This innovative method stimulates spontaneous buying, with a significant 98% of shoppers expressing willingness to explore a new brand when it appears in the Shopkick application. The platform also delivers top-of-funnel marketing solutions, including videos, lookbooks, in-app notifications, and push alerts, designed to elevate brand visibility and influence consumer perceptions during key decision-making moments. Additionally, Shopkick equips brands with valuable first-party data and comprehensive analytics, such as demographics, geographical information, basket analysis, and buying patterns, thereby ensuring brands have full transparency and assurance in their marketing efforts. By leveraging these insights, brands can refine their strategies and better meet the needs of their target audience.
API Access
Has API
No
API Access
Has API
No
Integrations
Accenture Cloud Retail Execution
Yes
Acxiom InfoBase
Yes
Cadent
Yes
Claritas
Yes
Experian Connect
Yes
KPMG Risk Hub
Yes
NCM Conservative
Yes
Pricing Navigator
Yes
Snowflake
Yes
The Trade Desk
Yes
Integrations
Accenture Cloud Retail Execution
No
Acxiom InfoBase
No
Cadent
No
Claritas
No
Experian Connect
No
KPMG Risk Hub
No
NCM Conservative
No
Pricing Navigator
No
Snowflake
No
The Trade Desk
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Affinity Solutions
Founded
2005
Country
United States
Website
www.affinity.solutions/
Vendor Details
Company Name
Trax
Country
United States
Website
traxretail.com/solutions/trax-engagement/shopkick/
Product Features
Product Features
Customer Engagement
Analytics
No
Churn Management
No
Communication Management
No
Community Management
No
Content Syndication
No
Feedback Collection
No
Gamification
No
Live Chat
No
Video Content
No