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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.

Description

Easily integrate various data sources into the platform, such as CRM systems, website analytics, or mobile application data, and move beyond conventional research methods with personalized studies that incorporate over 14,000 data points. This approach will provide a comprehensive and cohesive view of both customers and potential clients, guiding your strategies in areas like segmentation, product development, branding, messaging, and omnichannel engagement. Furthermore, enhance your outcomes by linking these insights directly to your operational environment. Avoid relying on outdated surveys to fuel your research initiatives. Instead, embrace an innovative and interconnected method to custom research. Resonate custom studies automatically connect to our extensive consumer dataset, allowing for immediate scalability across the U.S. market. Conducting a tailored survey outside of our U.S. Consumer Study will yield results in weeks rather than months, facilitating quicker decision-making. Please note that data from a Flash Study is specifically designed for audience creation and activation purposes only, ensuring you can act promptly on your findings. Additionally, this streamlined process helps you adapt to market changes and customer needs more effectively.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Retail Execution Yes 
Acxiom InfoBase Yes 
Cadent Yes 
Claritas Yes 
Experian Connect Yes 
KPMG Risk Hub Yes 
MetaRouter No 
NCM Conservative Yes 
Pricing Navigator Yes 
Snowflake Yes 
Tapad No 
The Trade Desk Yes 

Integrations

Accenture Cloud Retail Execution No 
Acxiom InfoBase No 
Cadent No 
Claritas No 
Experian Connect No 
KPMG Risk Hub No 
MetaRouter Yes 
NCM Conservative No 
Pricing Navigator No 
Snowflake No 
Tapad Yes 
The Trade Desk No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Affinity Solutions

Founded

2005

Country

United States

Website

www.affinity.solutions/

Vendor Details

Company Name

Resonate

Founded

2008

Country

United States

Website

www.resonate.com

Product Features

Product Features

Political Campaign

Campaign Analysis Yes 
Conservative No 
Contact Management No 
Contribution Tracking No 
Demographic Data No 
Donor Targeting No 
Email Marketing No 
Event Calendar Yes 
Fundraising Management No 
Mapping No 
Non-Partisan No 
Online Payment Processing No 
Progressive No 
Staff Management No 
Volunteer Management No 
Voter Database No 

Alternatives

Alternatives

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