Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.
Description
Easily integrate various data sources into the platform, such as CRM systems, website analytics, or mobile application data, and move beyond conventional research methods with personalized studies that incorporate over 14,000 data points. This approach will provide a comprehensive and cohesive view of both customers and potential clients, guiding your strategies in areas like segmentation, product development, branding, messaging, and omnichannel engagement. Furthermore, enhance your outcomes by linking these insights directly to your operational environment. Avoid relying on outdated surveys to fuel your research initiatives. Instead, embrace an innovative and interconnected method to custom research. Resonate custom studies automatically connect to our extensive consumer dataset, allowing for immediate scalability across the U.S. market. Conducting a tailored survey outside of our U.S. Consumer Study will yield results in weeks rather than months, facilitating quicker decision-making. Please note that data from a Flash Study is specifically designed for audience creation and activation purposes only, ensuring you can act promptly on your findings. Additionally, this streamlined process helps you adapt to market changes and customer needs more effectively.
API Access
Has API
No
API Access
Has API
No
Integrations
Accenture Cloud Retail Execution
Yes
Acxiom InfoBase
Yes
Cadent
Yes
Claritas
Yes
Experian Connect
Yes
KPMG Risk Hub
Yes
MetaRouter
No
NCM Conservative
Yes
Pricing Navigator
Yes
Snowflake
Yes
Integrations
Accenture Cloud Retail Execution
No
Acxiom InfoBase
No
Cadent
No
Claritas
No
Experian Connect
No
KPMG Risk Hub
No
MetaRouter
Yes
NCM Conservative
No
Pricing Navigator
No
Snowflake
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Affinity Solutions
Founded
2005
Country
United States
Website
www.affinity.solutions/
Vendor Details
Company Name
Resonate
Founded
2008
Country
United States
Website
www.resonate.com
Product Features
Product Features
Political Campaign
Campaign Analysis
Yes
Conservative
No
Contact Management
No
Contribution Tracking
No
Demographic Data
No
Donor Targeting
No
Email Marketing
No
Event Calendar
Yes
Fundraising Management
No
Mapping
No
Non-Partisan
No
Online Payment Processing
No
Progressive
No
Staff Management
No
Volunteer Management
No
Voter Database
No