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Description
Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.
Description
Easily integrate various data sources into the platform, such as CRM systems, website analytics, or mobile application data, and move beyond conventional research methods with personalized studies that incorporate over 14,000 data points. This approach will provide a comprehensive and cohesive view of both customers and potential clients, guiding your strategies in areas like segmentation, product development, branding, messaging, and omnichannel engagement. Furthermore, enhance your outcomes by linking these insights directly to your operational environment. Avoid relying on outdated surveys to fuel your research initiatives. Instead, embrace an innovative and interconnected method to custom research. Resonate custom studies automatically connect to our extensive consumer dataset, allowing for immediate scalability across the U.S. market. Conducting a tailored survey outside of our U.S. Consumer Study will yield results in weeks rather than months, facilitating quicker decision-making. Please note that data from a Flash Study is specifically designed for audience creation and activation purposes only, ensuring you can act promptly on your findings. Additionally, this streamlined process helps you adapt to market changes and customer needs more effectively.
API Access
Has API
API Access
Has API
Integrations
Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
MetaRouter
NCM Conservative
Pricing Navigator
Snowflake
Integrations
Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
MetaRouter
NCM Conservative
Pricing Navigator
Snowflake
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Affinity Solutions
Founded
2005
Country
United States
Website
www.affinity.solutions/
Vendor Details
Company Name
Resonate
Founded
2008
Country
United States
Website
www.resonate.com
Product Features
Product Features
Political Campaign
Campaign Analysis
Conservative
Contact Management
Contribution Tracking
Demographic Data
Donor Targeting
Email Marketing
Event Calendar
Fundraising Management
Mapping
Non-Partisan
Online Payment Processing
Progressive
Staff Management
Volunteer Management
Voter Database