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Description
Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.
Description
Earned media not only enhances sales but also fosters consumer trust while simultaneously lowering media expenditure. One of the most reliable forms of marketing is visual marketing that incorporates user-generated content. This is largely due to the fact that consumers often place greater trust in the perspectives of their peers. They actively seek genuine narratives that can affirm their buying choices. Miappi simplifies the processes of content discovery, curation, and distribution like never before. It enables the collection of authentic user-generated content and reviews from a variety of platforms. With Miappi, users can obtain consent for content usage and then share it across channels where it will most effectively drive engagement and conversions. By leveraging Miappi, businesses can uncover, curate, and disseminate their most compelling user-generated content, significantly boosting engagement and conversions in their digital marketing efforts. Furthermore, Miappi allows for the exploration of valuable comments, photos, and videos from a wide array of social networks, including Instagram, Facebook, Twitter, YouTube, and Pinterest, ensuring a rich and diverse content pool.
API Access
Has API
API Access
Has API
Integrations
Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
Facebook
Instagram
KPMG Risk Hub
NCM Conservative
Pinterest
Integrations
Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
Facebook
Instagram
KPMG Risk Hub
NCM Conservative
Pinterest
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Affinity Solutions
Founded
2005
Country
United States
Website
www.affinity.solutions/
Vendor Details
Company Name
Miappi
Founded
2012
Country
United Kingdom
Website
miappi.com