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Average Ratings 0 Ratings

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ease
features
design
support

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Description

Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.

Description

Gain a comprehensive insight into how your digital advertising expenditures are influencing your physical store profits. Evaluate the offline effectiveness of your online marketing initiatives and discover the extent to which they contribute to tangible sales in the real world, including key details about timing, location, and frequency. Let's cut to the chase: the value of your data is significantly enhanced when it provides clear insights. Leverage our extensive suite of analytical metrics, which includes cross-channel correlations, audience segmentation, and tailored recommendations. We aggregate information from diverse sources to address the fundamental marketing inquiry—what is the return on investment? With Hyllo, both CMOs and marketing directors can rest assured knowing exactly where their advertising budgets are yielding the highest returns in actual sales. Our Predictive Analytics platform is designed for seamless integration and offers precise metrics derived from all your omnichannel data, enabling informed decision-making that drives results. This powerful tool allows businesses to make strategic adjustments in real time, ensuring optimal performance of their marketing efforts.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk

Integrations

Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Affinity Solutions

Founded

2005

Country

United States

Website

www.affinity.solutions/

Vendor Details

Company Name

Hyllo Analytics

Founded

2016

Country

Canada

Website

hyllo.io

Product Features

Product Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Alternatives

Alternatives