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Average Ratings 0 Ratings
Description
Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.
Description
Transform your marketing strategy with an innovative approach to personalization. Enhance your sales and marketing efficiency by accurately targeting the ideal companies through appropriate channels and tailored messaging at scale. From pinpointing your target audience to understanding their potential spending power, Growth Intelligence facilitates large-scale personalization. Assess every organization that aligns with your offerings, categorize them based on their purchasing likelihood, and watch your conversion rates soar by as much as five times. Evaluate the lifetime value of each prospective customer before investing in marketing efforts. Optimize your sales and marketing channels based on projected spending to ensure a high return on investment and increase deal sizes. B2B buyers now anticipate personalized interactions, making it essential rather than optional. Deliver exceptional buyer experiences by utilizing custom typologies derived from your top clients alongside extensive external data insights, ultimately leading to improved customer satisfaction and loyalty. Embrace this personalized approach to not only meet but exceed buyer expectations in today’s competitive landscape.
API Access
Has API
API Access
Has API
Integrations
Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
Facebook
KPMG Risk Hub
LinkedIn
NCM Conservative
PayPal
Integrations
Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
Facebook
KPMG Risk Hub
LinkedIn
NCM Conservative
PayPal
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Affinity Solutions
Founded
2005
Country
United States
Website
www.affinity.solutions/
Vendor Details
Company Name
Growth Intelligence
Founded
2011
Country
United Kingdom
Website
growthintelligence.com/product-overview/