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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.

Description

For many years, we have devoted our efforts to enhancing our data assets and making strategic acquisitions to bolster our service offerings. We oversee the leading consumer database in the industry, encompassing every marketable household in the United States. Our commitment to refining our customer analytics continues through persistent curation and innovation. By utilizing Epsilon Data, you will gain comprehensive insights into both customers and prospects, enabling you to forecast their future purchasing behaviors and foster long-term loyalty. Epsilon has crafted an unparalleled collection of transactional data for marketing, surpassing all competitors in the field. With valuable insights into 250 million U.S. consumers, our top-tier compiled file features extensive data points covering demographics, lifestyles, interests, vehicle details, and much more, making it an indispensable resource for effective marketing strategies. This robust dataset empowers businesses to make informed decisions and tailor their outreach efforts with precision.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Retail Execution Yes 
Acquia CDP No 
Acxiom InfoBase Yes 
Bizneo HR No 
Cadent Yes 
Claritas Yes 
Criteo Commerce Growth No 
Experian Connect Yes 
Eyeota No 
Flip No 
KPMG Risk Hub Yes 
Media.net No 
NCM Conservative Yes 
Pricing Navigator Yes 
Quickwork No 
Snowflake Yes 
The Trade Desk Yes 

Integrations

Accenture Cloud Retail Execution No 
Acquia CDP Yes 
Acxiom InfoBase No 
Bizneo HR Yes 
Cadent No 
Claritas No 
Criteo Commerce Growth Yes 
Experian Connect No 
Eyeota Yes 
Flip Yes 
KPMG Risk Hub No 
Media.net Yes 
NCM Conservative No 
Pricing Navigator No 
Quickwork Yes 
Snowflake No 
The Trade Desk No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Affinity Solutions

Founded

2005

Country

United States

Website

www.affinity.solutions/

Vendor Details

Company Name

Epsilon

Country

United States

Website

www.epsilon.com/us/products-and-services/data

Product Features

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Alternatives

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