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Description
Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.
Description
Enhance your digital transformation journey while uncovering valuable insights from your data with customized health analytic solutions. Featuring an intuitive drag-and-drop interface, SAS Health Cohort Builder allows users to query and create cohorts based on temporal relationships without any coding skills necessary. This user-friendly tool enables easy exploration of cohort traits and the impact of various inclusion or exclusion criteria on patient groups, assisting in assessing the feasibility of studies. You have the capability to save cohort definitions for future use, modify them as needed, and apply them across different real-world data resources for comparative analysis, ultimately conserving both time and resources. Additionally, you can validate findings and conduct further analyses through in-memory processing and visualization in SAS or other platforms such as R, Python, and various third-party visualization applications. On the other hand, SAS Health: Episode Builder empowers you with the ability to view and modify episode definitions directly, ensuring that you have control over the process. With SAS’s fully documented logic to generate episodes of care, you can rest assured that the underlying business rules are both transparent and subject to audit at any time, further enhancing the reliability of your health data analytics. This combination of features positions SAS as a leading tool in the realm of health analytics.
API Access
Has API
API Access
Has API
Integrations
Facebook
Instagram
Python
Reddit
The Trade Desk
TikTok
X (Twitter)
Integrations
Facebook
Instagram
Python
Reddit
The Trade Desk
TikTok
X (Twitter)
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Affinity Answers
Country
United States
Website
www.affinityanswers.com/data/
Vendor Details
Company Name
SAS
Country
United States
Website
www.sas.com/en_us/software/health.html
Product Features
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
