Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.
Description
Locomizer is a cutting-edge data-as-a-service platform that processes vast amounts of spatial big data produced by human activity, utilizing a unique machine-learning algorithm to assess human behavior in both spatial and temporal contexts. This innovative service allows clients to pinpoint exact locations and times to effectively align their products, services, and marketing efforts with the appropriate consumer demographics. Widely recognized in the industry, Locomizer serves an impressive roster of prominent clients worldwide. The platform excels in boosting sales by identifying specific target audiences tailored to relevant products, services, and promotional strategies. Through its Audience Discovery Platform (ADP), Locomizer creates millions of dynamic datasets that represent geographically diverse audiences exhibiting desired behavioral traits. These invaluable datasets are harnessed to gain essential insights for businesses, research entities, and data scientists, facilitating audience analysis across various sectors such as retail, advertising, and property development. With its comprehensive approach, Locomizer not only enhances marketing effectiveness but also empowers clients to make informed decisions based on real-world audience behavior.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Amazon S3
No
Experian Connect
No
Facebook
Yes
Instagram
Yes
Reddit
Yes
The Trade Desk
Yes
TikTok
Yes
X (Twitter)
Yes
Integrations
Amazon S3
Yes
Experian Connect
Yes
Facebook
No
Instagram
No
Reddit
No
The Trade Desk
No
TikTok
No
X (Twitter)
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Affinity Answers
Country
United States
Website
www.affinityanswers.com/data/
Vendor Details
Company Name
Locomizer
Country
United Kingdom
Website
locomizer.com
Product Features
Buyer Intent
B2B Lead Generation
No
CRM Integration
No
Channel Attribution
No
Competitor Analysis
No
Content Marketing
No
Customer Journey Mapping
No
Customer Profiles
No
Intent Data
No
Lead Notifications
No
Lead Scoring
No