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Description
Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.
Description
Locomizer is a cutting-edge data-as-a-service platform that processes vast amounts of spatial big data produced by human activity, utilizing a unique machine-learning algorithm to assess human behavior in both spatial and temporal contexts. This innovative service allows clients to pinpoint exact locations and times to effectively align their products, services, and marketing efforts with the appropriate consumer demographics. Widely recognized in the industry, Locomizer serves an impressive roster of prominent clients worldwide. The platform excels in boosting sales by identifying specific target audiences tailored to relevant products, services, and promotional strategies. Through its Audience Discovery Platform (ADP), Locomizer creates millions of dynamic datasets that represent geographically diverse audiences exhibiting desired behavioral traits. These invaluable datasets are harnessed to gain essential insights for businesses, research entities, and data scientists, facilitating audience analysis across various sectors such as retail, advertising, and property development. With its comprehensive approach, Locomizer not only enhances marketing effectiveness but also empowers clients to make informed decisions based on real-world audience behavior.
API Access
Has API
API Access
Has API
Integrations
Amazon S3
Experian Connect
Facebook
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)
Integrations
Amazon S3
Experian Connect
Facebook
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Affinity Answers
Country
United States
Website
www.affinityanswers.com/data/
Vendor Details
Company Name
Locomizer
Country
United Kingdom
Website
locomizer.com
Product Features
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring