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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.

Description

Monitor indicators that suggest buyer interest, like when potential customers engage with competitors or when your top users transition to different jobs. Simplify the process of identifying your total addressable market while uncovering fresh sales opportunities. Consolidate all sources of intent data to ensure a comprehensive view. Notify your team when prospect behaviors indicate a likelihood to buy. Utilizing intent data signals empowers you to tailor each outbound communication your team sends, all without requiring changes to their existing tools or workflows. Additionally, this strategic approach enhances your overall sales effectiveness by ensuring that messaging is more relevant and timely.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

X (Twitter) Yes 
Adobe Marketo Engage No 
Bombora No 
Facebook Yes 
G2 No 
G2 Buyer Intent No 
Instagram Yes 
LinkedIn No 
Reddit Yes 
Salesforce No 
Segment No 
The Trade Desk Yes 
TikTok Yes 
ZoomInfo No 

Integrations

X (Twitter) Yes 
Adobe Marketo Engage Yes 
Bombora Yes 
Facebook No 
G2 Yes 
G2 Buyer Intent Yes 
Instagram No 
LinkedIn Yes 
Reddit No 
Salesforce Yes 
Segment Yes 
The Trade Desk No 
TikTok No 
ZoomInfo Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Affinity Answers

Country

United States

Website

www.affinityanswers.com/data/

Vendor Details

Company Name

Intentomatic

Founded

2020

Website

www.intentomatic.com

Product Features

Buyer Intent

B2B Lead Generation No 
CRM Integration No 
Channel Attribution No 
Competitor Analysis No 
Content Marketing No 
Customer Journey Mapping No 
Customer Profiles No 
Intent Data No 
Lead Notifications No 
Lead Scoring No 

Product Features

Buyer Intent

B2B Lead Generation No 
CRM Integration No 
Channel Attribution No 
Competitor Analysis No 
Content Marketing No 
Customer Journey Mapping No 
Customer Profiles No 
Intent Data No 
Lead Notifications No 
Lead Scoring No 

Sales Engagement

CRM Integration No 
Call Scripts / Call Steps No 
Email Sequences No 
Email Tracking / Automation No 
Lead Management No 
Reporting / Analytics No 
Sales / Voice Dialer No 
Sales Automation No 
Search No 
Task Management No 
Templates No 
Workflow Management No 

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