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Description

A technology-focused platform designed for consumer insights teams enables the mapping of insights across various media, digital, and shopper interactions, facilitating the creation of emotionally resonant customer experiences while optimizing the customer journey to enhance conversion rates. Additionally, it provides valuable insights into emotion, attention, engagement, and visibility. For UX teams, it offers a usability testing and analytics platform that evaluates attention, engagement, and emotional responses throughout user journeys, allowing for the testing of prototypes, mockups, websites, applications, and chatbots. This platform helps in pinpointing crucial UI elements that attract customer attention, ensuring the delivery of emotionally optimized user experiences that drive higher conversion rates. Furthermore, it leverages Emotion Insights to craft exceptional customer experiences, utilizing Facial Coding APIs to assess emotional responses at scale through single face emotion recognition, in-the-wild multi-face emotion recognition, and recorded video emotion analysis. The platform is capable of testing stimuli across diverse modes and channels such as videos, print advertisements, planograms, package designs, websites, applications, and chatbots, ensuring comprehensive insights into consumer behavior and emotional engagement. This multifaceted approach empowers brands to refine their strategies and create impactful interactions with their audience.

Description

UXArmy is the go-to platform for teams to validate product ideas, innovate faster, and align with customer needs. With expert-level testing tools across websites, mobile apps, and prototypes, it enables you to gather quality insights seamlessly. Whether through unmoderated usability tests, user interviews, focus groups, surveys, card sorting or tree testing Tailored for product, marketing, and research teams, UXArmy gives your team the ability to test, analyze, and make collaborative, evidence-driven decisions—without the complex setup.