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Average Ratings 0 Ratings

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features
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support

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Description

Adswerve serves as a comprehensive platform that integrates data, media, and technology, offering consulting, analytics infrastructure, and AI-driven solutions to assist businesses in converting their marketing data into actionable insights and measurable growth. By functioning as a cohesive system, it connects various elements such as data strategy, measurement, media execution, and AI capabilities into a streamlined workflow, facilitating the transition from raw data to optimized campaigns and informed decision-making. The platform emphasizes the importance of establishing a robust data foundation through services like data modeling, aggregation, automation, and martech implementation, ensuring seamless information flow across different systems for effective analysis and activation. Furthermore, it empowers organizations to consolidate their advertising, analytics, and customer data with tools such as Google Marketing Platform, Google Cloud, and Adobe Experience Platform, thereby creating a centralized hub for analyzing customer behavior and performance metrics. This integration not only enhances operational efficiency but also provides deeper insights that can drive strategic marketing initiatives.

Description

Xerago TrueMeasure is a digital analytics validation and tracking assurance platform built to make measurement data more accurate. The platform does not replace analytics tools, tag managers, or agency implementations, but instead verifies whether those systems are receiving correct and complete tracking data. TrueMeasure scans digital properties to detect missing tags, broken tracking, incorrectly measured events, and ignored signals across the customer journey. It helps teams identify dark data, where user interactions happen but never appear in analytics, and mistracked data, where captured events tell the wrong story. The platform can also surface unutilized data, such as scroll depth, video completions, button variants, and other signals that are collected but not used in decision-making. Its auto-healing engine diagnoses issues, deploys the correct fix, and validates that the fix worked. TrueMeasure supports use cases such as website and app tracking audits, landing page tracking, campaign attribution validation, and tracking implementation repair. Pricing tiers include Clarity for one-time audits, Control for scheduled or on-demand audits, and Conquer for scheduled audits with automatic fixes. By combining detection, diagnosis, auto-healing, and continuous measurement monitoring, Xerago TrueMeasure helps teams trust the data behind marketing, product, and growth decisions.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Adobe Experience Cloud Yes 
Google Cloud Platform Yes 
Google Marketing Platform Yes 
Meridian Yes 

Integrations

Adobe Experience Cloud No 
Google Cloud Platform No 
Google Marketing Platform No 
Meridian No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Adswerve

Founded

2009

Country

United States

Website

adswerve.com

Vendor Details

Company Name

Xerago

Founded

2002

Country

United States

Website

www.xerago.ai/product/truemeasure

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Product Features

Alternatives

Alternatives