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Average Ratings 0 Ratings

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ease
features
design
support

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Description

Adswerve serves as a comprehensive platform that integrates data, media, and technology, offering consulting, analytics infrastructure, and AI-driven solutions to assist businesses in converting their marketing data into actionable insights and measurable growth. By functioning as a cohesive system, it connects various elements such as data strategy, measurement, media execution, and AI capabilities into a streamlined workflow, facilitating the transition from raw data to optimized campaigns and informed decision-making. The platform emphasizes the importance of establishing a robust data foundation through services like data modeling, aggregation, automation, and martech implementation, ensuring seamless information flow across different systems for effective analysis and activation. Furthermore, it empowers organizations to consolidate their advertising, analytics, and customer data with tools such as Google Marketing Platform, Google Cloud, and Adobe Experience Platform, thereby creating a centralized hub for analyzing customer behavior and performance metrics. This integration not only enhances operational efficiency but also provides deeper insights that can drive strategic marketing initiatives.

Description

Xerago TrueMeasure is a digital analytics validation and tracking assurance platform built to make measurement data more accurate. The platform does not replace analytics tools, tag managers, or agency implementations, but instead verifies whether those systems are receiving correct and complete tracking data. TrueMeasure scans digital properties to detect missing tags, broken tracking, incorrectly measured events, and ignored signals across the customer journey. It helps teams identify dark data, where user interactions happen but never appear in analytics, and mistracked data, where captured events tell the wrong story. The platform can also surface unutilized data, such as scroll depth, video completions, button variants, and other signals that are collected but not used in decision-making. Its auto-healing engine diagnoses issues, deploys the correct fix, and validates that the fix worked. TrueMeasure supports use cases such as website and app tracking audits, landing page tracking, campaign attribution validation, and tracking implementation repair. Pricing tiers include Clarity for one-time audits, Control for scheduled or on-demand audits, and Conquer for scheduled audits with automatic fixes. By combining detection, diagnosis, auto-healing, and continuous measurement monitoring, Xerago TrueMeasure helps teams trust the data behind marketing, product, and growth decisions.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

No images available

Integrations

Adobe Experience Cloud
Google Cloud Platform
Google Marketing Platform
Meridian

Integrations

Adobe Experience Cloud
Google Cloud Platform
Google Marketing Platform
Meridian

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Adswerve

Founded

2009

Country

United States

Website

adswerve.com

Vendor Details

Company Name

Xerago

Founded

2002

Country

United States

Website

www.xerago.ai/product/truemeasure

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Product Features

Alternatives

Alternatives