Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 3 Ratings

Total
ease
features
design
support

Description

Enhance your marketing return on investment by seamlessly integrating media planning with rapid data insights. Adobe Mix Modeler equips marketing teams with the ability to swiftly and effectively identify optimal investment areas that foster business expansion and additional value. As marketers encounter mounting demands to demonstrate their contributions to business success, Adobe Mix Modeler facilitates quicker, more insightful measurement and strategic planning. With this tool, marketers can meticulously structure their marketing mix, adjust campaign expenditures in real-time, and generate data-driven suggestions that are vital for their business, all grounded in AI-enhanced incrementality scores that build trust in the outcomes. Achieve comprehensive and cohesive ROI measurement by merging and aligning marketing performance metrics, expenditure, conversion statistics, and other essential business elements. Furthermore, bolster trust and confidence through robust data governance tools, ensuring transparency in the quality of models and the results they yield, ultimately paving the way for informed decision-making. This strategic approach not only strengthens marketing efforts but also fosters a culture of accountability and precision in analyzing marketing effectiveness.

Description

AppO helps make complex decisions by breaking it down into consumable steps. AppO allows you to use tangible measures such as cost/benefit, production statistics and business ratios mixed with any intangible criteria such as reputational benefit, ESG measures etc. Commonly used to select and prioritise portfolios of projects AppO can increase the strategic alignment of your portfolio. AppO can analyse an unlimited number of investment opportunities and prioritize them in order of relative business value. It can also identify unbalanced portfolios by highlighting apparent underspend or overspend on any value measures. AppO allows you to include an unlimited number of opinions of what constitutes value, which will allow you to analyse the opportunities relative to each stakeholder or stakeholder group. AppO can infer the logical consensus position among stakeholders and highlight areas where compromise may be necessary. Thus, you could include investors, customers, and other stakeholders in your strategy development process. Because decisions taken with AppO are statistically defendable if you include ESG value measures AppO will assist in demonstrating how serious your organisation is about ethical behaviour.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics
Adobe Experience Cloud
Microsoft Excel

Integrations

Adobe Analytics
Adobe Experience Cloud
Microsoft Excel

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$59 per user per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/mix-modeler.html

Vendor Details

Company Name

Kepa Software

Founded

2020

Country

Australia

Website

www.kepasoftware.com

Product Features

Product Features

Decision Support

Application Development
Budgeting & Forecasting
Data Analysis
Decision Tree Analysis
Monte Carlo Simulation
Performance Metrics
Rules-Based Workflow
Sensitivity Analysis
Thematic Mapping
Version Control

ESG

Activity Dashboard
Analytics/Reporting
Audit Management
Benchmarking
Compliance Management
Data Visualization
Document Management
Performance Metrics
Risk Assessment

Alternatives

Alternatives

Keen Reviews

Keen

Keen Decision Systems
OptiMine Insight Reviews

OptiMine Insight

OptiMine Software