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features
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Description

Demonstrate and enhance your impact with unparalleled insight into marketing performance. Understanding what succeeds and what falls short is a fundamental question that every marketer must address. This necessity highlights the importance of revenue attribution for every B2B marketing team. Adobe Marketo Measure goes beyond simply tracking clicks and leads, offering marketers extraordinary clarity on their actual influence on revenue. By attributing every interaction throughout the customer journey—whether digital or offline, paid or organic, marketing or sales—it enables precise identification of which channels and campaigns yield the highest revenue and return on investment. Managing fragmented data can be a source of frustration, but Adobe Marketo Measure streamlines this process by automatically integrating and consolidating your data, allowing you to focus more on leveraging insights rather than getting bogged down in monotonous tasks. You can obtain accurate information without the hassle of flawed spreadsheets and duplicated conversion counts. Additionally, it’s important to recognize that a single attribution model may not suit every scenario. With flexible options, marketers can tailor their approach to fit their unique needs.

Description

Kubaru is a Salesforce-native application tailored to enhance and automate the distribution of leads, cases, and various records within CRM processes. This tool empowers businesses to move away from traditional manual routing by implementing customizable automation that allocates records based on parameters like availability, expertise, geographic location, or current workload. It offers diverse assignment techniques, such as round robin, territory-specific routing, logic-based rules, and skill-oriented matching, ensuring that each record is directed to the most qualified representative. Additionally, Kubaru takes into account scheduling factors, allowing for record assignments that consider out-of-office times, holidays, and user capacity, thus promoting equitable workload distribution. The application further includes features for the automated reassignment of unaddressed records, management of duplicates to keep related items assigned to a single owner, and instant notifications that inform teams right away when new tasks are assigned, thereby enhancing overall efficiency. Overall, Kubaru significantly streamlines CRM operations, making it an invaluable asset for organizations striving for optimized performance.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Salesforce
5X
Act-On
AdStage
Adobe Marketo Engage
CallTrackingMetrics
CloudNuro
Desktop.com
Eloqua
HubSpot Marketing Hub
Joomla!
Ketch
Olark
Optimizely One
Personizely
Salesforce Data 360
SnapEngage
SyncApps
Uberflip
WordPress

Integrations

Salesforce
5X
Act-On
AdStage
Adobe Marketo Engage
CallTrackingMetrics
CloudNuro
Desktop.com
Eloqua
HubSpot Marketing Hub
Joomla!
Ketch
Olark
Optimizely One
Personizely
Salesforce Data 360
SnapEngage
SyncApps
Uberflip
WordPress

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$20 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/marketo/marketo-measure.html

Vendor Details

Company Name

Kubaru

Founded

2016

Country

United States

Website

kubaru.io

Product Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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Alternatives

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