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Description
Adobe CX Enterprise Coworker is an AI-driven application tailored for enhancing customer experience and streamlining marketing workflows within large teams. Users can articulate their objectives using natural language, facilitating collaboration across various Adobe CX tools such as audience segmentation, journey mapping, campaign configuration, content creation, data analysis, troubleshooting, and overall marketing operations. Coworker leverages context from customers and campaigns to generate tailored recommendations for review, incorporating human oversight and governance at each stage of the workflow. Its Campaigns feature empowers dynamic marketing teams to transform concepts into well-defined audience segments, visually appealing email content, and intricate customer engagement pathways. This solution is crafted for organizations that are synchronizing customer experience initiatives across different departments; however, the specific features and integrations available are contingent upon the chosen modules, licensing arrangements, and organizational setup. Overall, Adobe CX Enterprise Coworker aims to optimize collaboration and efficiency in managing customer interactions across various platforms.
Description
Minerva serves as an AI-driven marketing platform tailored for leaders and teams within both consumer and B2B brands. Its advanced tools integrate a company's proprietary customer data with Minerva’s consumer insights to enhance records, standardize target audiences, and reveal various customer attributes and segments. Users are empowered to inquire about their audiences and marketing campaigns, evaluate performance metrics and funnels, and leverage AI agents to formulate hypotheses, outline campaign strategies and creative briefs, as well as organize activations across various channels like advertising, direct mail, and customer engagement. Furthermore, the platform facilitates measurement, reporting, and streamlined data workflows for enterprise-level teams utilizing its data and identity solutions. Designed with the goal of aiding marketers in comprehending consumer behavior, strategizing and executing campaigns, and assessing outcomes, the available functionalities and linked channels may vary based on individual configurations. With its comprehensive offerings, Minerva stands out as a vital tool for marketing professionals aiming to optimize their initiatives.
API Access
Has API
No
API Access
Has API
Yes
Screenshots View All
No images available
Integrations
Adobe Marketo Engage
Yes
ChatGPT
Yes
Adobe Journey Optimizer
Yes
Adobe Real-Time CDP
Yes
Attentive
No
Braze
No
Claude
No
Customer.io
No
HubSpot CRM
No
Iterable
No
Integrations
Adobe Marketo Engage
Yes
ChatGPT
Yes
Adobe Journey Optimizer
No
Adobe Real-Time CDP
No
Attentive
Yes
Braze
Yes
Claude
Yes
Customer.io
Yes
HubSpot CRM
Yes
Iterable
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
The Growth tier for 50,000 records under management is $12,000 per year with annual billing, or $14,400 per year billed monthly ($1,200 per month); a 12-month commitment applies. Additional records are listed at $0.24 each. Enterprise pricing is custom.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
business.adobe.com/products/cx-enterprise-coworker.html
Vendor Details
Company Name
Minerva BI
Founded
2023
Country
United States
Website
www.minerva.io
Product Features
Customer Experience
Action Management
No
Analytics
No
Customer Segmentation
No
Dashboard
No
Feedback Management
No
Knowledge Management
No
Multi-Channel Collection
No
Sentiment Analysis
No
Survey Management
No
Text Analysis
No
Trend Analysis
No
Product Features
Alternatives
Alternatives
No Alternatives
