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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Adobe Brand Intelligence is a comprehensive enterprise solution designed for brand governance and content management, specifically aimed at marketing and creative teams. This tool systematically organizes brand elements, pulling together guidelines, design frameworks, sanctioned assets, campaign outlines, and evaluative feedback, which includes comments, annotations, approvals, and rejections. By leveraging this structured brand knowledge, teams can assess textual and visual materials against established standards, identify potential compliance issues, clarify campaign outlines, and facilitate the creation of content that is ready for production. Furthermore, the platform features synthetic-audience capabilities, enabling it to collect insights on both conceptual ideas and finalized creative works from intended audience segments. The integration of brand knowledge with content workflows and AI agents spans across various enterprise teams, agencies, and communication channels, thereby enhancing overall efficiency. To utilize this product, users must have separately licensed components and resources from Brand Intelligence, and the features available will vary based on the skills and configurations that are licensed. Ultimately, this tool empowers teams to strengthen their brand consistency while streamlining the creative process.

Description

Achieving consistent marketing success relies heavily on effective marketing management practices. bethebrand serves as the premier brand and marketing workflow, archiving, and compliance solution for numerous brands in the UK and around the globe. It offers immediate and uncomplicated access to essential brand assets, marketing materials, and a comprehensive marketing history. The platform enhances current workflows, aiming to optimize marketing effectiveness. Furthermore, it incorporates robust compliance measures that contribute positively to corporate governance. Our main focus is to ensure exceptional customer outcomes. Since its inception in 2001, bethebrand has led the way in the evolution of Digital Asset Management (DAM) systems, facilitating the efficient storage, creation, approval, and distribution of marketing campaigns and critical assets. With over 20,000 marketing professionals relying on it, bethebrand is responsible for managing in excess of 250,000 workflows. Major brands in various industries extensively utilize bethebrand, making it a trusted partner in their marketing endeavors. The system’s effectiveness and adaptability have positioned it as a vital resource for modern marketing strategies.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Workfront Yes 
Red Marker No 

Integrations

Adobe Workfront No 
Red Marker Yes 

Pricing Details

Annual licensing is per brand and per tenant for applicable skills. Use also requires Operations and Adobe Forward-Deployed Engineering resources; the required components and available skills depend on the license configuration.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/brand-intelligence.html

Vendor Details

Company Name

be the brand experience

Country

United Kingdom

Website

www.bethebrand.com/Home/

Product Features

Brand Management

Approval Process Control No 
Artwork Management No 
Asset Management No 
Change Management No 
Fulfillment Distribution No 
Project Management No 

Product Features

Brand Management

Approval Process Control No 
Artwork Management No 
Asset Management No 
Change Management No 
Fulfillment Distribution No 
Project Management Yes 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform Yes 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking No 

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