Average Ratings 6 Ratings
Average Ratings 0 Ratings
Description
Adobe Analytics is an enterprise-grade analytics suite designed to provide unified customer insights across data sources, channels, products, and content. It connects customer identities and interactions over time, enabling holistic journey analysis with high-speed, ad hoc reporting and visualization tools. Customer Journey Analytics delivers advanced segmentation, cross-device tracking, and flexible attribution models for precise insight into engagement patterns. The B2B Edition extends these capabilities to account- and buying-group–level analysis, supporting pipeline optimization and revenue growth strategies. Digital Analytics transforms raw digital data into actionable intelligence with deep reporting and governance controls. Content Analytics uses AI to measure asset-level performance and attribute content impact across the customer journey. Product Analytics provides event-based insights, cohort analysis, and friction-point identification to enhance product experiences. Built on Adobe Experience Platform, the solution ensures scalable data collection, privacy compliance, and seamless integration across Adobe’s ecosystem. By unifying data-to-insight-to-action workflows, Adobe Analytics empowers teams to optimize marketing strategy, personalize experiences, and accelerate business outcomes.
Description
Access, tailor, and distribute the marketing analytics and insights crucial for your team's decision-making processes. Metrixa collaborates with you to craft and implement digital marketing initiatives aimed at maximizing return on investment (ROI) across all paid channels, thereby fostering business expansion. Discover the optimization level of your Google Ads accounts and learn strategies to enhance your ROI. A dedicated marketing specialist from Metrixa will evaluate your campaign effectiveness and offer personalized recommendations. Transform your cross-channel marketing data into insightful reports and dashboards swiftly and effortlessly. Leveraging our unique technology, our skilled team of data scientists, analysts, and marketing experts can convert your marketing data into practical insights that not only boost your return on investment but also propel business growth. The digital marketing landscape is ever-evolving, requiring constant adaptation and innovation to stay ahead of the competition. Embracing these changes can lead to significant advantages in your marketing efforts.
API Access
Has API
API Access
Has API
Integrations
BlueConic
Contentsquare
Dataslayer
Delio Lead Management
Freshpaint
Hootsuite
Ingeniux
Lift AI
MetaRouter
Microsoft Power Query
Integrations
BlueConic
Contentsquare
Dataslayer
Delio Lead Management
Freshpaint
Hootsuite
Ingeniux
Lift AI
MetaRouter
Microsoft Power Query
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
business.adobe.com/products/adobe-analytics.html
Vendor Details
Company Name
Metrixa
Founded
2004
Country
Australia
Website
www.metrixa.com
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Product Analytics
Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation
Product Features
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking