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Description
Adobe Analytics is an enterprise-grade analytics suite designed to provide unified customer insights across data sources, channels, products, and content. It connects customer identities and interactions over time, enabling holistic journey analysis with high-speed, ad hoc reporting and visualization tools. Customer Journey Analytics delivers advanced segmentation, cross-device tracking, and flexible attribution models for precise insight into engagement patterns. The B2B Edition extends these capabilities to account- and buying-group–level analysis, supporting pipeline optimization and revenue growth strategies. Digital Analytics transforms raw digital data into actionable intelligence with deep reporting and governance controls. Content Analytics uses AI to measure asset-level performance and attribute content impact across the customer journey. Product Analytics provides event-based insights, cohort analysis, and friction-point identification to enhance product experiences. Built on Adobe Experience Platform, the solution ensures scalable data collection, privacy compliance, and seamless integration across Adobe’s ecosystem. By unifying data-to-insight-to-action workflows, Adobe Analytics empowers teams to optimize marketing strategy, personalize experiences, and accelerate business outcomes.
Description
The Glassbox digital analytics platform provides cutting-edge digital capabilities that allow you to create better user experiences to drive your business growth. It's more important than ever for businesses to ensure that their mobile apps and websites work well and provide great user experiences. They must also use the data generated by their business to analyze every user session and personalize customer journeys to drive engagement. Engineers need performance analytics in order to measure reliability. Product managers need to know how to increase engagement and conversion rates. Customer service representatives want to know the root cause of an issue so that they can resolve users' problems.
API Access
Has API
No
API Access
Has API
No
Integrations
Acquigo
Yes
Appfigures
Yes
Black Crow AI
Yes
Botify
Yes
Convert Experiences
Yes
Data Sentinel
Yes
HUMAN Sightline Cyberfraud Defense
Yes
Indigitall
Yes
Ketch
Yes
Magnolia
Yes
Integrations
Acquigo
No
Appfigures
No
Black Crow AI
No
Botify
No
Convert Experiences
No
Data Sentinel
No
HUMAN Sightline Cyberfraud Defense
No
Indigitall
No
Ketch
No
Magnolia
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
business.adobe.com/products/adobe-analytics.html
Vendor Details
Company Name
Glassbox
Founded
2010
Country
Israel
Website
www.glassbox.com/solutions/
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
Yes
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
Product Analytics
Attribution
No
Automatic Data Capture
No
Churn Reporting
No
Customer Feedback Collection
No
Customer Guidance
No
Customer Journey Analytics
No
Data Export
No
Data History Retention
No
Data Labeling
No
Product Engagement Scoring
No
Real-Time Data Analysis
No
Touchpoint Analytics
No
User Segmentation
No
Product Features
Customer Journey Mapping Tools
Action Management
No
Attribution Modeling
No
Behavioral Analytics
No
Collaboration
No
Customer Profiles
No
Data Import / Export
No
Predictive Analytics
No
Surveys & Feedback
No
Templates
No
Digital Experience Platforms (DXP)
Alerts / Notifications
No
Auto-Tagging
No
Blogs
No
Calendar
No
Content Modeling
No
Digital Asset Management
No
File Sharing
No
Form Builder
No
Forums / Message Boards
No
Headless CMS
No
Knowledge Base
No
Performance Monitoring
No
Personalization / Segmentation
No
Reporting / Analytics
No
Surveys / Polls
No
Templates
No
User Management / Permissions
No
Version Control
No
Wiki
No
Workflow Management
No
Product Analytics
Attribution
No
Automatic Data Capture
No
Churn Reporting
No
Customer Feedback Collection
No
Customer Guidance
No
Customer Journey Analytics
No
Data Export
No
Data History Retention
No
Data Labeling
No
Product Engagement Scoring
No
Real-Time Data Analysis
No
Touchpoint Analytics
No
User Segmentation
No
